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Public relations writing and media techniques, Wilcox, Dennis Reber, Bryan


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Автор: Wilcox, Dennis Reber, Bryan
Название:  Public relations writing and media techniques
ISBN: 9781292040738
Издательство: Pearson Education
Издательство: Pearson education limited
Классификация:

ISBN-10: 1292040734
Обложка/Формат: Paperback
Страницы: 472
Вес: 1.17 кг.
Дата издания: 01.11.2013
Издание: 7 ed
Размер: 214 x 276 x 15
Подзаголовок: Pearson new international edition
Рейтинг:
Поставляется из: Англии


      Старое издание

How to Write a Lot: A Practical Guide to Productive Academic Writing

Название: How to Write a Lot: A Practical Guide to Productive Academic Writing
ISBN: 1433829738 ISBN-13(EAN): 9781433829734
Издательство: Mare Nostrum (Eurospan)
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Цена: 2758.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this second edition of his guidebook, Paul Silvia offers fresh advice to help you overcome barriers to writing and use your time more productively. After addressing some common excuses and bad habits, he provides practical strategies to motivate students, professors, researchers, and other academics to become better and more prolific writers.

On Writing Well, 30th Anniversary Edition

Автор: Zinsser William K.
Название: On Writing Well, 30th Anniversary Edition
ISBN: 0060891548 ISBN-13(EAN): 9780060891541
Издательство: HarperCollins USA
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Цена: 2757.00 р.
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Описание:

On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose. -New York Times

A beloved classic, this definitive volume on the art of writing nonfiction celebrates its thirtieth anniversary.

On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular memoir genre, On Writing Well offers you both fundamental principles as well as the insights of a distinguished practitioner. With over a million copies in print, this volume has stood the test of time and remains a valued resource for writers and would-be writers.

--New York Times
Student`s writing guide

Автор: Taylor Gordon
Название: Student`s writing guide
ISBN: 0521729793 ISBN-13(EAN): 9780521729796
Издательство: Cambridge Academ
Рейтинг:
Цена: 2328.00 р. 3326.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: This text covers all the fundamental things a student needs to know about writing essays and research papers in the humanities and social sciences. Starting from the common difficulties students face, it demonstrates with numerous examples all the stages necessary to produce a good piece of academic work.

Oxford Guide to Effective Writing and Speaking

Автор: Seely John
Название: Oxford Guide to Effective Writing and Speaking
ISBN: 0199652708 ISBN-13(EAN): 9780199652709
Издательство: Oxford Academ
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Цена: 2691.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Oxford Guide to Effective Writing & Speaking is the essential guide for everyone who needs to communicate clearly and effectively. It combines practical advice on specific writing and speaking tasks with detailed self-help chapters covering grammar, spelling, and the writing process itself.

Successful Writing Profic CD

Название: Successful Writing Profic CD
ISBN: 1903128587 ISBN-13(EAN): 9781903128589
Издательство: Express Publishing
Цена: от 380.00 р.
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Writing Winning Proposals: Public Relations Cases

Автор: Rebecca A. Gilliland, Thomas R. Hagley
Название: Writing Winning Proposals: Public Relations Cases
ISBN: 1516516362 ISBN-13(EAN): 9781516516360
Издательство: Mare Nostrum (Eurospan)
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Цена: 17550.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer — typically non-public relations practitioners.The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.

Science research writing for non-native speakers of english

Автор: Glasman-deal, Hilary
Название: Science research writing for non-native speakers of english
ISBN: 184816310X ISBN-13(EAN): 9781848163102
Издательство: World Scientific Publishing
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Цена: 3326.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed to enable non-native English speakers to write science research for publication in English, this book is intended as a do-it-yourself guide for those whose English language proficiency is above intermediate. It guides them through the process of writing science research and also helps with writing a Master`s or Doctoral thesis in English.

Reading and Writing Chinese

Автор: McNaughton William
Название: Reading and Writing Chinese
ISBN: 080484299X ISBN-13(EAN): 9780804842990
Издательство: Tuttle
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Цена: 2614.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is a complete and easy-to-use guide for reading and writing Chinese characters.

Learning written Chinese is an essential part of mastering the Chinese language. Used as a standard by students and teachers learning to read Chinese and write Chinese for more than three decades, the bestselling Reading & Writing Chinese has been thoroughly revised and updated. Reading & Writing Chinese places at your fingertips the essential 1,725 Chinese characters' current definitions, derivations, pronunciations, and examples of correct usage by utilizing cleverly condensed grids. This guide also focuses on Pinyin, which is the official system to transcribe Hanzi, Chinese characters, into Latin script, now universally used in mainland China and Singapore. Traditional characters (still used in Taiwan and Hong Kong) are also included, making this a complete reference.

Newly updated and revised, these characters are the ones officially prescribed by the Chinese government for the internationally recognized test of proficiency in Chinese, the Hanyu Shuiping Kaoshi (HSK). The student's ability to read and write Chinese are reinforced throughout the text.

Key features of this newly-expanded edition include:

  • The 1,725 most frequently used characters in both Simplified and Traditional forms.
  • All 2,633 characters and 5,000+ compounds required for the HSK Exam.
  • Standard Hanyu Pinyin romanizations.
  • More mnemonic phrases and etymologies to help you remember the characters.
  • An extensive introduction, alphabetical index, and index according to stroke count and stroke order.
  • Completely updated/expanded English definitions.
  • Convenient quick-reference tables of radicals.
  • Updated and revised compounds, plus 25% more vocabulary now offered.
  • Codes to assist those who are preparing for the AP exam or the HSK exam.
The Art Of Scientific Writing : From Student Reports To Professional Publications In Chemistry And Related Fields

Автор: Hans Friedrich Ebel
Название: The Art Of Scientific Writing : From Student Reports To Professional Publications In Chemistry And Related Fields
ISBN: 3527298290 ISBN-13(EAN): 9783527298297
Издательство: Wiley
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Цена: 8704.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Most scientists live in a "publish or perish" environment, but few would describe themselves as brilliant (or enthusiastic) writers. Coming to the aid of those wishing to improve the quality of their scientific writing, this work focuses on writing techniques, accurate expression, adherence to accepted standards, and above all clarity.

Cross-linguistic transfer of writing strategies

Автор: Forbes, Karen
Название: Cross-linguistic transfer of writing strategies
ISBN: 1788929748 ISBN-13(EAN): 9781788929745
Издательство: Неизвестно
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Цена: 32750.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the context of increasingly multilingual global educational settings, this book provides a timely exploration of the phenomenon of cross-linguistic transfer of writing strategies (in particular, transfer from the foreign language to the first language) and presents a compelling case for a multilingual approach to writing pedagogy.

Materiality and Writing Studies: Aligning Labor, Scholarship, and Teaching

Автор: Holly Hassel
Название: Materiality and Writing Studies: Aligning Labor, Scholarship, and Teaching
ISBN: 0814130844 ISBN-13(EAN): 9780814130841
Издательство: Mare Nostrum (Eurospan)
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Цена: 5267.00 р.
Наличие на складе: Нет в наличии.

Описание: Materiality and Writing Studies: Aligning Labor, Scholarship, and Teaching takes an expansive look at the discipline of writing studies, arguing for the centering of the field's research and service on first-year writing, particularly the "new majority" of college students (who are more diverse than ever before) and those who teach them. The book features the voices of first-year writing instructors at a two-year, open-access, multi-campus institution whose students are consistently underrepresented in discussions of the discipline. Drawing from a study of 78 two-year college student writers and an analysis of nearly two decades of issues of the major journals in the field of writing studies, Holly Hassel and Cassandra Phillips sketch out a reimagined vision for writing studies that roots the scholarship, research, and service in the discipline squarely within the changing material realities of contemporary college writing instruction.

Arabic Circles: An Introductory Language Text for Non-Native Speakers

Автор: Amer Adel
Название: Arabic Circles: An Introductory Language Text for Non-Native Speakers
ISBN: 1516506707 ISBN-13(EAN): 9781516506705
Издательство: Mare Nostrum (Eurospan)
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Цена: 15107.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Developed to highlight the beauty of the Arabic language and maximize student learning, Arabic Circles: An Introductory Language Text for Non-Native Speakers is a skill-based language-acquisition textbook that focuses on a single form of Arabic.This introductory text approaches the language in manageable, accessible steps that foster an environment conducive to language-learning and allow students to access their own individual learning styles.Arabic Circles is intended for use in first-year courses for students with no previous exposure to the language.


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