Автор: Cornelissen, Joep P. Название: Corporate communication ISBN: 1529600022 ISBN-13(EAN): 9781529600025 Издательство: Sage Publications Рейтинг: Цена: 7760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
•changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams •the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok •the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Описание: This book’s predecessor, The Grapevine of the Black South, emphasized the owners of the Atlanta Daily World and its operation of the Scott Newspaper Syndicate between 1931 and 1955. In a pragmatic effort to avoid racial confrontation developing from white fear, newspaper editors developed a practical radicalism that argued on the fringes of racial hegemony, saving their loudest vitriol for tyranny that was not local and thus left no stake in the game for would-be white saboteurs. Thomas Aiello reexamined historical thinking about the Depression-era Black South, the information flow of the Great Migration, the place of southern newspapers in the historiography of Black journalism, and even the ideological and philosophical underpinnings of the civil rights movement.
With Practical Radicalism and the Great Migration, Aiello continues that analysis by tracing the development and trajectory of the individual newspapers of the Syndicate, evaluating those with surviving issues, and presenting them as they existed in proximity to their Atlanta hub. In so doing, he emphasizes the thread of practical radicalism that ran through Syndicate editorial policy. Practical Radicalism and the Great Migration is a supplement to The Grapevine of the Black South, providing a fuller picture of the Scott Newspaper Syndicate and the Black press in the 1930s, 1940s, and 1950s.
Описание: Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
Описание: Organizations rely on annual reports to communicate their value and create a sense of corporate community. Assessment of these communications is integral in determining the amount of relevant information disclosed.Global Perspectives on Frameworks for Integrated Reporting: Emerging Research and Opportunities is a critical scholarly resource that examines the characteristics of communications released by organizations, and evaluates the compliance with the model proposed. Featuring coverage on a wide range of topics such as corporate citizenship, country-specific indicators, and modeling relations, this book is geared toward academicians, researchers, and students seeking current research on the application of integrated reporting models in relevant organizations.
Автор: Sandra Morticia Zschiesche Название: Kulturorganisationen und Corporate Cultural Responsibility ISBN: 3658113618 ISBN-13(EAN): 9783658113612 Издательство: Springer Рейтинг: Цена: 5877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Corporate Cultural Responsibility (CCR) und Kulturorganisationen.- Folgen von CCR aus neoinstitutionalistischer Perspektive.- Handlungstheoretische Erweiterung des soziologischen Neoinstitutionalismus.- Effekte institutioneller Arbeit im Journalismus.- Kulturorganisationen als institutionelle kulturelle Entrepreneure und Legitimations-Mediatoren fьr CCR.
Описание: This book’s predecessor, The Grapevine of the Black South, emphasized the owners of the Atlanta Daily World and its operation of the Scott Newspaper Syndicate between 1931 and 1955. In a pragmatic effort to avoid racial confrontation developing from white fear, newspaper editors developed a practical radicalism that argued on the fringes of racial hegemony, saving their loudest vitriol for tyranny that was not local and thus left no stake in the game for would-be white saboteurs. Thomas Aiello reexamined historical thinking about the Depression-era Black South, the information flow of the Great Migration, the place of southern newspapers in the historiography of Black journalism, and even the ideological and philosophical underpinnings of the civil rights movement.
With Practical Radicalism and the Great Migration, Aiello continues that analysis by tracing the development and trajectory of the individual newspapers of the Syndicate, evaluating those with surviving issues, and presenting them as they existed in proximity to their Atlanta hub. In so doing, he emphasizes the thread of practical radicalism that ran through Syndicate editorial policy. Practical Radicalism and the Great Migration is a supplement to The Grapevine of the Black South, providing a fuller picture of the Scott Newspaper Syndicate and the Black press in the 1930s, 1940s, and 1950s.
Автор: Jethwaney, Jaishri (ministry Of Health & Family Welfare, (govt Of India)) Название: Corporate communication ISBN: 1032694718 ISBN-13(EAN): 9781032694719 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nicoli, Marina Название: Rise and fall of the italian film industry ISBN: 1138790052 ISBN-13(EAN): 9781138790056 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Italian cinema triumphed globally in the 1960, with directors such as Rossellini, Fellini, and Leone, and actors like Sophia Loren and Marcello Mastroianni known to audiences around the world. But by the end of the 1980s, the Italian film industry was all but dead. The Rise and Fall of the Italian Film Industry traces the rise of the industry from its origins in the 19th century to its worldwide success in the 1960s, and its rapid decline in the subsequent decades. It does so by looking at cinema as an institution - subject to the interplay between the spheres of art, business, and politics at the national and international level.
By examining the roles of a wide range of stakeholders (including film directors, producers, exhibitors, the public, and the critics) as well as the system of funding and the influence of governments, author Marina Nicoli demonstrates that the Italian film industry succeeded when all three spheres were aligned, but suffered and ultimately failed when they each pursued contradictory objectives. This in-depth case study makes an important contribution to the long-standing debate about promoting and protecting domestic cultures, particularly in the face of culturally dominant and politically- and economically-powerful creative industries from the United States. The Rise and Fall of the Italian Film Industry will be of particular interest to business and economic historians, cinema historians, media specialists, and cultural economists.
Название: Introduction to Corporate Communication ISBN: 1032149264 ISBN-13(EAN): 9781032149264 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Podnar Название: Corporate Communication ISBN: 113880472X ISBN-13(EAN): 9781138804722 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability.
In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.
This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Автор: Negus, Keith Название: Music Genres and Corporate Cultures ISBN: 041517399X ISBN-13(EAN): 9780415173995 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates in order to resist corporate framing regarding oil in the twenty-first century.
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