Strategic management for the hospitality and tourism industry, Sabourin, Vincent
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Okumus Название: Strategic Management for Hospitality and Tourism ISBN: 0815393474 ISBN-13(EAN): 9780815393474 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.
Автор: Alexandru-Mircea Nedelea, Maximiliano Korstanje, Babu George Название: Strategic Tools and Methods for Promoting Hospitality and Tourism Services ISBN: 146669761X ISBN-13(EAN): 9781466697614 Издательство: Mare Nostrum (Eurospan) Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Автор: Jennifer Raga Название: Strategic Management for Hospitality & Tourism Sector ISBN: 1774073064 ISBN-13(EAN): 9781774073063 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13583.00 р. Наличие на складе: Нет в наличии.
Описание: Discusses strategic management for the hospitality sector. The book explores competitiveness in the hospitality industry, medical tourism, and corporate travel management. It also provides insights in to the challenges, current trends and future aspects of the hospitality and tourism industry.
Автор: Andrew Spencer, Peter E. Tarlow Название: Tourism Safety and Security for the Caribbean ISBN: 1800713193 ISBN-13(EAN): 9781800713192 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Safety and Security for the Caribbean examines the security risks posed to the region and the wider economic impacts on the success of this vital industry. The study presents an illuminating new perspective for Tourism and Security Studies scholars interested in the Caribbean context and beyond.
Автор: Sabourin, Vincent Название: Strategic management for the hospitality and tourism industry ISBN: 1771889500 ISBN-13(EAN): 9781771889506 Издательство: Taylor&Francis Рейтинг: Цена: 18987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts.
Описание: The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
Автор: Lee, Kyuho Название: Strategic Winery Tourism and Management ISBN: 1926895681 ISBN-13(EAN): 9781926895680 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.
With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:
Examining the impact of winery tourism on local, regional, and national economies
Understanding product development and marketing for wineries as tourism entities
Examining the role of special events to promote wineries, such as wine festivals and wine education programs
Understanding key managerial issues on winery tasting room management
Exploring winery revenue management
Understanding the key theories of winery service quality management
Understanding winery brand management
Understanding the key concepts of financial management on winery management
There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery.
This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.
The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. "This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action," says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.?
The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony.
Описание: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Описание: Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.
Описание: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
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