Название: Education write now ISBN: 1138296376 ISBN-13(EAN): 9781138296374 Издательство: Taylor&Francis Рейтинг: Цена: 3980.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this innovative new series Education Write Now, ten of education`s most inspiring thought-leaders meet for a three-day retreat to think and write collaboratively, and then bring you the top takeaways you need right now to improve your school or classroom.
Автор: Barrass Название: Scientists Must Write ISBN: 1138128147 ISBN-13(EAN): 9781138128149 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition of the writing guide for scientists has been fully revised and updated to take account of the changes in information and communications technology; including new appendices and useful exercises to improve writing.
Автор: Weaver Hightower Marcus Название: How to Write Qualitative Research ISBN: 1138066311 ISBN-13(EAN): 9781138066311 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Qualitative research has exploded in popularity in nearly every discipline from the social sciences to health fields to business. While many qualitative textbooks explain how to conduct an interview or analyze fieldnotes, rarely do they give more than a few scant pages to the skill many find most difficult: writing. That’s where How to Write Qualitative Research comes in. Using clear prose, helpful examples, and lists, it breaks down and explains the most common writing tasks in qualitative research, and each chapter suggests step-by-step how-to approaches writers can use to tackle those tasks. Topics include: writing about and with qualitative data composing findings organizing chapters and sections using grammar for powerful writing revising for clarity writing conclusions, methods sections, and theory creating and writing about visuals writing different types of qualitative research and different document types Each chapter features real-world examples from both professionals and students, hands-on practice activities, and template sentences that show qualitative writers how to get started. This text provides the perfect companion for writers of almost any skill level, from undergraduates to professionals. Whether you are writing a course paper, a dissertation, or your next book, How to Write Qualitative Research will help you write clearer, more effective qualitative research.
Описание: "This book is gold" - "Excellent introduction" - "I love this book" - "So easy to read" - "Absolute must-have" - "Buy it now"Copywriting is writing with purpose.
It's about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.
What you'll learn...Understand the product and its benefits
Pinpoint how the product helps people.
Turn features into benefits and seek out USPs.
Identify tangible and intangible benefits.
Get to know your reader
Uncover your reader's inner fears and desires.
Use empathy to get inside the reader's feelings.
Decide how your copy will change how they think, feel or act.
Capture your aims in the brief.
Engage the reader in your message
Talk to the reader and make your copy more like a conversation.
Use the same words that the reader uses.
Bring the product to life with rich, sensory language.
Make your copy active, positive and specific.
Craft compelling copy
Learn eight proven formulas for enticing headlines.
Choose a rock-solid structure.
Create powerful calls to action.
Use 20 proven strategies for creative copy
Show the product in a new light.
Use humour, wordplay, metaphors and contrasts.
Turn weakness into strength.
Make persuasion and psychology work for you
Learn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action.
What industry experts say...
'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast
'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur
'Tom's put a lifetime of learning into this book.' Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking
'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket ' Katherine Wildman, Host, The Writing Desk
'Tom has written the best all-round introduction to copywriting available today.' Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer
'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.' Doug Kessler, Creative Director & Co-founder of Velocity
Автор: Bly, Robert W. Название: Online copywriter`s handbook ISBN: 0658020994 ISBN-13(EAN): 9780658020995 Издательство: McGraw-Hill Рейтинг: Цена: 3945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
Автор: Weaver-hightower, Marcus B. (university Of North Dakota, Usa) Название: How to write qualitative research ISBN: 1138066303 ISBN-13(EAN): 9781138066304 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using clear prose, helpful examples and lists, How to Write Qualitative Research breaks down and explains the most common writing tasks in qualitative research, and each chapter suggests step-by-step how-to approaches writers can use to tackle those tasks.
Название: Education Write Now, Volume II ISBN: 1138338974 ISBN-13(EAN): 9781138338975 Издательство: Taylor&Francis Рейтинг: Цена: 3980.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume of the innovative series Education Write Now focuses on relationships-the heart of everything we do in education. Building strong relationships and a positive school culture takes intentional, consistent effort, and the authors provide strategies and examples to help you along the way.
Название: Education Write Now, Volume II ISBN: 0367026465 ISBN-13(EAN): 9780367026462 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume of the innovative series Education Write Now focuses on relationships-the heart of everything we do in education. Building strong relationships and a positive school culture takes intentional, consistent effort, and the authors provide strategies and examples to help you along the way.
Описание: Do you want to achieve financial freedom before you are too old to enjoy it?Do you keep looking for online activities, but have minimal capital? Then you should keep reading ... Every day you get up and work 8-10 hours a day for a few dollars, giving up your passions and loved ones, making a lifetime of sacrifices and waiting happily for retirement. You have convinced yourself that it is the only way you have to live and that to be an entrepreneur you need too much money and you have to take too many risks. Today there is a great opportunity for those who want to improve their lives and it is the Online Business. In this step-by-step guide, you will learn all of the major and profitable opportunities to generate passive income through online business, without needing a large amount of capital: What you will learn... - How to change your mindset- How to launch a successful business from scratch with trading (forex, stocks, options trading)- How to generate sales with e-commerce without buying goods and without stock- How to use and make money with Shopify- How to launch a blog from scratch and bring it to generate a 6-digit income per year- The best tips and tricks of digital marketing And much more Even if you have never tried running an online business, with this beginner's guide you can learn from scratch, step by step, to launch your 6-figure-a-year business. Become a location freedom worker and enjoy time for your passions and loved ones Scroll up and click the Buy Now button
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
It's not because you don't have a million Instagram followers. It's not because people aren't interested in what you have to say. You're missing out on prime-time media exposure because you don't have the right pitch angles ready at the appropriate time.
Write on Time Prompt & Perfect Pitch Angles That Get Media Attention is the go-to guide for garnering publicity without breaking the bank. In this book, Michelby Coco Whitehead shares her tried and true methods for getting clients visibility on major media platforms and local news.Write on Time contains pitch angles for every industry so that readers can create compelling news segments and magazine features. Even if you are considering hiring a publicist, this book gives an in-depth overview of what to expect. Get ready to become a media magnet with Write on Time and its bonus resources.
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