Sales management, Donaldson, Bill (aberdeen Business School, The Robert Gordon University, Uk) Cuevas, Javier Marcos (judge Business School, University Of Cambridge) Le

Автор: Bill Donaldson
Название: Sales Management
ISBN: 0333998510 ISBN-13(EAN): 9780333998519
Издательство: Palgrave
Цена: 3954.00 р.
Наличие на складе: Нет в наличии.
Описание: Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over the years. Taking into account and exploring these significant changes, this edition is intended for undergraduate, postgraduate and MBA students of selling and sales management.