Pitch, tweet, or engage on the street, Alaimo, Kara
Старое издание
Автор: Alaimo, Kara Название: Pitch, tweet, or engage on the street ISBN: 036718852X ISBN-13(EAN): 9780367188528 Издательство: Taylor&Francis Цена: 9033.00 р. Наличие на складе: Поставка под заказ. Описание: A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author`s own experience, to explain how to adapt strategies and messages for different countries and cultures.
Автор: Alaimo, Kara Название: Pitch, tweet, or engage on the street ISBN: 036718852X ISBN-13(EAN): 9780367188528 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Поставка под заказ.
Описание: A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author`s own experience, to explain how to adapt strategies and messages for different countries and cultures.
Автор: Kamps Klaus Название: Commander-In-Tweet: Donald Trump and the Deformed Presidency ISBN: 3658339640 ISBN-13(EAN): 9783658339647 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Donald Trump is one of the most controversial politicians of our time. On the one hand, this refers to his policies, but on the other hand, it also refers to his political style: Trump himself explicitly sees himself as a Twitter president. What role does Twitter play in "official" communication, for example, in relation to classic media?
Описание: This book illustrates the connection between theories of communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, it examines several implications of President Trump`s influence on the social sphere, economies, government relations, and the communications profession.
Автор: Dew Andrea J., Genest Marc A., Paine S. C. M. Название: From Quills to Tweets: How America Communicates about War and Revolution ISBN: 1626167125 ISBN-13(EAN): 9781626167124 Издательство: Неизвестно Рейтинг: Цена: 9648.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
While today's presidential tweets may seem a light year apart from the scratch of quill pens during the era of the American Revolution, the importance of political communication is eternal. This book explores the roles that political narratives, media coverage, and evolving communication technologies have played in precipitating, shaping, and concluding or prolonging wars and revolutions over the course of US history. The case studies begin with the Sons of Liberty in the era of the American Revolution, cover American wars in the nineteenth and twentieth centuries, and conclude with a look at the conflict against ISIS in the Trump era. Special chapters also examine how propagandists shaped American perceptions of two revolutions of international significance: the Russian Revolution and the Chinese Revolution. Each chapter analyzes its subject through the lens of the messengers, messages, and communications technology media to reveal the effects on public opinion and the trajectory and conduct of the conflict. The chapters collectively provide an overview of the history of American strategic communications on wars and revolutions that will interest scholars, students, and communications strategists.
Автор: Parmelee John H Название: Politics and the Twitter Revolution ISBN: 0739165011 ISBN-13(EAN): 9780739165010 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This updated and expanded 2006 edition makes quantum mechanics accessible to electrical engineers, mechanical engineers, materials scientists and applied physicists by using real-world applications and engineering examples. Numerous illustrations, exercises, worked examples and problems are included; Matlab source codes to support the text are available from www.cambridge.org//9780521860963.
Описание: A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author`s own experience, to explain how to adapt strategies and messages for different countries and cultures.
Автор: Alex Marland, Tamara A. Small, Thierry Giasson Название: Political Communication in Canada: Meet the Press and Tweet the Rest ISBN: 0774827777 ISBN-13(EAN): 9780774827775 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4759.00 р. Наличие на складе: Нет в наличии.
Описание: Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.
Описание: Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.
Автор: Simunjak, Maja Название: Tweeting brexit ISBN: 1032037881 ISBN-13(EAN): 9781032037882 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Marco T. Bastos Название: Brexit, Tweeted: Polarization and Social Media Manipulation ISBN: 1529224497 ISBN-13(EAN): 9781529224498 Издательство: Marston Book Services Рейтинг: Цена: 9502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dissecting 45 million tweets from the period that followed the Brexit referendum, this book presents an extensive analysis of social media manipulation. The book examines emerging changes in partisan politics, nationalist and populist values, as well as broader societal changes that are feeding into polarization and echo-chamber communication. It pulls the curtain back on the techniques employed to interfere with, and potentially distort, the public discussion.Making complex data accessible to non-technical audiences, this unique post-mortem of the Brexit referendum contributes to our understanding of social media disinformation in the UK and beyond.
Автор: S?imunjak, Maja, Название: Tweeting Brexit : ISBN: 1032037873 ISBN-13(EAN): 9781032037875 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating and challenging Brexit narratives during the process of UK`s exiting of the European Union.
Автор: Rosenbaum Judith Название: Constructing Digital Cultures ISBN: 1498546927 ISBN-13(EAN): 9781498546928 Издательство: Bloomsbury Рейтинг: Цена: 6237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines how Twitter is used to create shared understandings of race and gender. An in-depth, qualitative investigation of discussions about popular culture, social justice, politics, and advertising campaigns provides insight to the nature of Twitter`s digital culture and its potential to serve as a virtual public sphere.
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