How to Market Books, 

Автор: Malcolm McDonald
Название: Market Segmentation,
ISBN: 0750659815 ISBN-13(EAN): 9780750659819
Издательство: Elsevier Science
Рейтинг:
Цена: 6653.00 р.
Наличие на складе: Поставка под заказ.

Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 8546.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.