Автор: M. McDonald Название: Market Segmentation ISBN: 033373369X ISBN-13(EAN): 9780333733691 Издательство: Bloomsbury Цена: 16085.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.
Автор: Wedel Название: Market segmentation ISBN: 0792386353 ISBN-13(EAN): 9780792386353 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced
and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of
segmentation has been one of the most researched topics in the marketing literature.
Segmentation has become a central topic to both the theory and practice of marketing,
particularly in the recent development of finite mixture models to better identify market segments. This second edition of "Market Segmentation" updates and extends the integrated
examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new
chapter on the pros and cons of the mixture model.This book starts with a framework for cons
dering the various bases and methods available for conducting segmentation studies.
The second section contains a more detailed discussion of the methodology for market
segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this
second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint
segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
The fourth part covers four major approaches to applied market
segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Автор: Dibb, Sally Simkin, Lyndon Название: Market segmentation success ISBN: 0789029189 ISBN-13(EAN): 9780789029188 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
Автор: Dietrich Название: Segmentation in Social Marketing ISBN: 9811018332 ISBN-13(EAN): 9789811018336 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
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