Segmentation, Revenue Management and Pricing Analytics, Bodea

Автор: Malcolm McDonald
Название: Market Segmentation,
ISBN: 0750659815 ISBN-13(EAN): 9780750659819
Издательство: Elsevier Science
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Цена: 6653.00 р.
Наличие на складе: Поставка под заказ.

Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.

Автор: Wedel
Название: Market segmentation
ISBN: 0792386353 ISBN-13(EAN): 9780792386353
Издательство: Springer
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Цена: 30606.00 р.
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Описание: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature.

Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of "Market Segmentation" updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model.This book starts with a framework for cons dering the various bases and methods available for conducting segmentation studies.

The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.

Автор: Rajagopal
Название: Marketing Decision Making And The Management Of Pricing
ISBN: 1466640944 ISBN-13(EAN): 9781466640948
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
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Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Автор: Talluri Kalyan T., Ryzin Garrett J. van
Название: The Theory and Practice of Revenue Management
ISBN: 0387243763 ISBN-13(EAN): 9780387243764
Издательство: Springer
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Цена: 30745.00 р.
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Описание: The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.

Автор: Dibb, Sally Simkin, Lyndon
Название: Market segmentation success
ISBN: 0789029189 ISBN-13(EAN): 9780789029188
Издательство: Taylor&Francis
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Цена: 10411.00 р.
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Описание: Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

Автор: Dietrich
Название: Segmentation in Social Marketing
ISBN: 9811018332 ISBN-13(EAN): 9789811018336
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.