Автор: Malcolm McDonald Название: Market Segmentation, ISBN: 0750659815 ISBN-13(EAN): 9780750659819 Издательство: Elsevier Science Цена: 6653.00 р. Наличие на складе: Поставка под заказ. Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.
Автор: Wedel Название: Market segmentation ISBN: 0792386353 ISBN-13(EAN): 9780792386353 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced
and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of
segmentation has been one of the most researched topics in the marketing literature.
Segmentation has become a central topic to both the theory and practice of marketing,
particularly in the recent development of finite mixture models to better identify market segments. This second edition of "Market Segmentation" updates and extends the integrated
examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new
chapter on the pros and cons of the mixture model.This book starts with a framework for cons
dering the various bases and methods available for conducting segmentation studies.
The second section contains a more detailed discussion of the methodology for market
segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this
second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint
segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
The fourth part covers four major approaches to applied market
segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Автор: Michel Wedel; Wagner A. Kamakura Название: Market Segmentation ISBN: 146137104X ISBN-13(EAN): 9781461371045 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
Автор: Dibb, Sally Simkin, Lyndon Название: Market segmentation success ISBN: 0789029189 ISBN-13(EAN): 9780789029188 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
Автор: Malcolm McDonald Название: Market Segmentation, ISBN: 0750659815 ISBN-13(EAN): 9780750659819 Издательство: Elsevier Science Рейтинг: Цена: 6653.00 р. Наличие на складе: Поставка под заказ.
Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.
Автор: Sara Dolnicar; Bettina Gr?n; Friedrich Leisch Название: Market Segmentation Analysis ISBN: 9811342482 ISBN-13(EAN): 9789811342486 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Автор: Ayman El-Baz, Jasjit S. Suri Название: Level Set Method in Medical Imaging Segmentation ISBN: 113855345X ISBN-13(EAN): 9781138553453 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Level set methods are numerical techniques which offer remarkably powerful tools for understanding, analyzing, and computing interface motion in a host of settings. When used for medical imaging analysis and segmentation, the function assigns a label to each pixel or voxel and optimality is defined based on desired imaging properties. This often includes a detection step to extract specific objects via segmentation. This allows for the segmentation and analysis problem to be formulated and solved in a principled way based on well-established mathematical theories. Level set method is a great tool for modeling time varying medical images and enhancement of numerical computations.
Автор: Ray Loveridge; A.L. Mok Название: Theories of labour market segmentation ISBN: 1461599601 ISBN-13(EAN): 9781461599609 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Others whose help and advice we have relied on are John Morley, also of the European Community, Peta Small, who typed the several drafts, and our respective wives and families whose encouragement and discreet silences enabled us to get past the nth draft.
Автор: Moore, Dahlia Название: Labor market segmentation and its implications ISBN: 1138244902 ISBN-13(EAN): 9781138244900 Издательство: Taylor&Francis Рейтинг: Цена: 4133.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Occupational sex segregation is one of the most universal and salient characteristics of labor markets. It indicates the different probabilities of members of both genders to take up particular occupations, and traditionally places women at a great disadvantage. This book, first published in 1992, focuses on a comparative analysis of sex-segregated occupational categories and attempts to systematically examine their implications. Since very little is known about Israeli working women, and given the cultural differences between Israel and other, more studied industrialised nations, this book focuses on the Israeli labor market. Through the utilization of several theoretical approaches, combining economic, sociological, and social-psychological perspectives, the book analyses empirical findings concerning labor market perceptions, attitudes and behaviors.
Автор: Burkard Nora Название: Market Segmentation and Branding in the Hotel Industry ISBN: 3656085056 ISBN-13(EAN): 9783656085058 Издательство: Неизвестно Цена: 7914.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, language: English, abstract: In today s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities. Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.
Автор: Rego Vijay Название: Successful Market Segmentation: Indian Insights ISBN: 8194815177 ISBN-13(EAN): 9788194815174 Издательство: Неизвестно Цена: 3276.00 р. Наличие на складе: Нет в наличии.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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