Market Segmentation, Michel Wedel; Wagner A. Kamakura

Автор: Wedel
Название: Market segmentation
ISBN: 0792386353 ISBN-13(EAN): 9780792386353
Издательство: Springer
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Цена: 30606.00 р.
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Описание: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature.

Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of "Market Segmentation" updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model.This book starts with a framework for cons dering the various bases and methods available for conducting segmentation studies.

The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.

Автор: Bodea
Название: Segmentation, Revenue Management and Pricing Analytics
ISBN: 0415898331 ISBN-13(EAN): 9780415898331
Издательство: Taylor&Francis
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Цена: 10411.00 р.
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Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

Автор: Dietrich
Название: Segmentation in Social Marketing
ISBN: 9811018332 ISBN-13(EAN): 9789811018336
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

Автор: Malcolm McDonald
Название: Market Segmentation,
ISBN: 0750659815 ISBN-13(EAN): 9780750659819
Издательство: Elsevier Science
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Цена: 6653.00 р.
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Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.

Автор: Dibb, Sally Simkin, Lyndon
Название: Market segmentation success
ISBN: 0789029189 ISBN-13(EAN): 9780789029188
Издательство: Taylor&Francis
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Цена: 10411.00 р.
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Описание: Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

Автор: Jean-Michel Morel; Sergio Solimini
Название: Variational Methods in Image Segmentation
ISBN: 1468405691 ISBN-13(EAN): 9781468405699
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book contains both a synthesis and mathematical analysis of a wide set of algorithms and theories whose aim is the automatic segmen- tation of digital images as well as the understanding of visual perception.

Автор: Maria A. Zuluaga; Kanwal Bhatia; Bernhard Kainz; M
Название: Reconstruction, Segmentation, and Analysis of Medical Images
ISBN: 3319522795 ISBN-13(EAN): 9783319522791
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Registration.- Reconstruction.- Deep learning for heart segmentation.- Discrete optimization and probabilistic intensity modeling.- Atlas-based strategies.- Random forests.