Market Segmentation Analysis, Sara Dolnicar; Bettina Gr?n; Friedrich Leisch

Название: Interviewers` deviations in surveys
ISBN: 3631637152 ISBN-13(EAN): 9783631637159
Издательство: Peter Lang
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Цена: 10682.00 р.
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Описание: Survey data are used in many disciplines from Social Sciences to Economics. But might interviewers` behaviour affect the quality of such data? This book presents the results of new research on interviewers` motivation and behaviour. A number of contributions address deviant behaviour and methods for assessing the impact of such behaviour on data.

Автор: Sabyasachi Dasgupta, Priya Grover
Название: Optimizing Millennial Consumer Engagement With Mood Analysis
ISBN: 1522556907 ISBN-13(EAN): 9781522556909
Издательство: Mare Nostrum (Eurospan)
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Цена: 31324.00 р.
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Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Автор: Michel Wedel; Wagner A. Kamakura
Название: Market Segmentation
ISBN: 146137104X ISBN-13(EAN): 9781461371045
Издательство: Springer
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Цена: 41925.00 р.
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Описание: The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

Автор: Darroch J.
Название: Why Marketing to Women Doesn`t Work: Using Market Segmentation to Understand Consumer Needs
ISBN: 1349471038 ISBN-13(EAN): 9781349471034
Издательство: Springer
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Цена: 5309.00 р.
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Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Автор: Dietrich
Название: Segmentation in Social Marketing
ISBN: 9811018332 ISBN-13(EAN): 9789811018336
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

Автор: Dietrich Timo, Rundle-Thiele Sharyn, Kubacki Krzysztof
Название: Segmentation in Social Marketing: Process, Methods and Application
ISBN: 9811094578 ISBN-13(EAN): 9789811094576
Издательство: Springer
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Цена: 19564.00 р.
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Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

Автор: O. G?venen
Название: International Commodity Market Models and Policy Analysis
ISBN: 9401070199 ISBN-13(EAN): 9789401070195
Издательство: Springer
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Цена: 23757.00 р.
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Описание: Guvenen, University of Paris IX-Dauphine The aim of this publication is to present recent developments in international com- modity market model building and policy analysis.