Strategy, 

Автор: Besanko D
Название: Economics of Strategy 5e International Student Version
ISBN: 0470484837 ISBN-13(EAN): 9780470484838
Издательство: Wiley
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Цена: 7443.00 р.
Наличие на складе: Поставка под заказ.

Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.

Автор: Richard Normann
Название: Service Management : Strategy and Leadership in Service Business, 3rd Edition
ISBN: 0471494399 ISBN-13(EAN): 9780471494393
Издательство: Wiley
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Цена: 6336.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.

Автор: George S. Day
Название: Wharton on Dynamic Competitive Strategy
ISBN: 0471689572 ISBN-13(EAN): 9780471689577
Издательство: Wiley
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Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

Автор: Esty
Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
ISBN: 0470393742 ISBN-13(EAN): 9780470393741
Издательство: Wiley
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Цена: 3369.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 5542.00 р.
Наличие на складе: Поставка под заказ.

Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.