Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Daniel F. Spulber Название: Global Competitive Strategy ISBN: 0521880815 ISBN-13(EAN): 9780521880817 Издательство: Cambridge Academ Рейтинг: Цена: 7443 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
Описание: This book examines how firms adapt to the pressures of increasing international competition by testing the arguments on `strategy specialization` proposed in the competitiveness literature in general, and by contributors to the `varieties of capitalism` debate in particular. It examines pharmaceutical firms in Germany, Italy, and the UK.
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