Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Herrmann, Andrea M. Название: One Political Economy, One Competitive Strategy? ISBN: 0199543437 ISBN-13(EAN): 9780199543434 Издательство: Oxford Academ Рейтинг: Цена: 19404.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines how firms adapt to the pressures of increasing international competition by testing the arguments on `strategy specialization` proposed in the competitiveness literature in general, and by contributors to the `varieties of capitalism` debate in particular. It examines pharmaceutical firms in Germany, Italy, and the UK.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
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