Автор: Grand Название: Cases to Accompany Contemporary Strategy Analysis 6e ISBN: 1405163100 ISBN-13(EAN): 9781405163101 Издательство: Wiley Цена: 4275.00 р. Наличие на складе: Поставка под заказ. Описание: Includes case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse. This title demonstrates business theory using real business situations, focusing on well-known companies from North America, Europe and Asia.
Автор: Grant, Robert M. Название: Contemporary strategy analysis ISBN: 0470747102 ISBN-13(EAN): 9780470747100 Издательство: Wiley Рейтинг: Цена: 7443.00 р. Наличие на складе: Поставка под заказ.
Описание: Introduces students to the core concepts and principles of strategy. This book combines theory with real world examples and practice using a logical and comprehensive approach. It is suitable for MBA and advanced undergraduate students.
Автор: Grant M Robert, Wilde Carolyn, Foster Jonathan, Название: Contemporary Strategy Analysis ISBN: 1405163097 ISBN-13(EAN): 9781405163095 Издательство: Wiley Рейтинг: Цена: 5067.00 р. Наличие на складе: Поставка под заказ.
Описание: Introduces students, especially MBA candidates, to the core concepts and principles of strategy. This title offers coverage of internet-based strategies, fresh examples of resource-based competitive advantage, case illustrations in every chapter, and self-study questions.
Описание: Includes case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse. This title demonstrates business theory using real business situations, focusing on well-known companies from North America, Europe and Asia.
Название: Contemporary Strategy Analysis ISBN: 0631207805 ISBN-13(EAN): 9780631207801 Издательство: Wiley Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.
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