Автор: Grant M Robert, Wilde Carolyn, Foster Jonathan, Название: Contemporary Strategy Analysis ISBN: 1405163097 ISBN-13(EAN): 9781405163095 Издательство: Wiley Цена: 5067.00 р. Наличие на складе: Поставка под заказ. Описание: Introduces students, especially MBA candidates, to the core concepts and principles of strategy. This title offers coverage of internet-based strategies, fresh examples of resource-based competitive advantage, case illustrations in every chapter, and self-study questions.
Автор: Grant M Robert, Wilde Carolyn, Foster Jonathan, Название: Contemporary Strategy Analysis ISBN: 1405163097 ISBN-13(EAN): 9781405163095 Издательство: Wiley Рейтинг: Цена: 5067.00 р. Наличие на складе: Поставка под заказ.
Описание: Introduces students, especially MBA candidates, to the core concepts and principles of strategy. This title offers coverage of internet-based strategies, fresh examples of resource-based competitive advantage, case illustrations in every chapter, and self-study questions.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Автор: Grant, Robert M. Название: Contemporary strategy analysis ISBN: 0470747102 ISBN-13(EAN): 9780470747100 Издательство: Wiley Рейтинг: Цена: 7443.00 р. Наличие на складе: Поставка под заказ.
Описание: Introduces students to the core concepts and principles of strategy. This book combines theory with real world examples and practice using a logical and comprehensive approach. It is suitable for MBA and advanced undergraduate students.
Название: Caces Contemporary Strategy Analysis ISBN: 0631213600 ISBN-13(EAN): 9780631213604 Издательство: Wiley Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. For further information including sample pages please visit: http://www blackwellpublishers. co. uk/grant/
Описание: Includes case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse. This title demonstrates business theory using real business situations, focusing on well-known companies from North America, Europe and Asia.
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