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Everything Need to Know About Mkt, 


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Цена: 1424.00р.
Кол-во:
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Наличие: Отсутствует. 
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Название:  Everything Need to Know About Mkt
ISBN: 9780749429836
Издательство: Kogan Page
Классификация: ISBN-10: 0749429836
Обложка/Формат: Paperback
Страницы: 128
Вес: 0.17 кг.
Дата издания: June 1999
Поставляется из: Англии
Описание: Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.
Дополнительное описание: Кол-во стр.: 128
Формат: 215 x 135
Дата издания: 1999
Страна: UK
Круг читателей: undergraduate
Иллюстрации: Illustrations
Вес: 165




Everything i know about sales success: the world`s greatest business minds reveal their formulas for winning the hearts and minds

Автор: Gschwandtner
Название: Everything i know about sales success: the world`s greatest business minds reveal their formulas for winning the hearts and minds
ISBN: 0071473874 ISBN-13(EAN): 9780071473873
Издательство: McGraw-Hill
Рейтинг:
Цена: 4460.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Stay on top of the sales game with strategies from the world's biggest leaders

The art and science of selling has never been more complex, demanding, or potentially lucrative. As a sales professional, you know that staying ahead of the game means continually educating yourself-both in the successful techniques that have stood the test of time and about the freshest new ideas on everything-from generating leads to creating trust, from branding your business to closing the deal.

That's why Everything I Know About Sales Success is so helpful. It's full of powerful insights and strategies from the nation's top-selling individuals and companies on everything from providing customer service to branding. You'll discover:

  • How top CEOs like Citigroup's Sandy Weill and Merrill Lynch's David Komansky rose to the top-and how they sell from behind the big desk
  • Eight ways to become more Trump-like in your sales career
  • Sales and marketing concepts that led Michael Dell and his company to the undisputed leadership position in the PC industry
  • Arnold Schwarzenegger's lessons for flexing your selling muscles
  • Nine management tips from Intel's Andy Grove

Whether you're starting at the bottom or have the top office in view, the collective experiences and strategies that propelled these driven people up the corporate ladder can serve as an invaluable guide, helping you to win the hearts and minds of your own customers, break new ground, and eventually set the path for others to follow.

Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

Автор: Lautenslager Al
Название: Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
ISBN: 1599185350 ISBN-13(EAN): 9781599185354
Издательство: McGraw-Hill
Рейтинг:
Цена: 2401.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed.

Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.


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