Автор: John Gorham Название: Mastering Personal Finance ISBN: 023055301X ISBN-13(EAN): 9780230553019 Издательство: Springer Рейтинг: Цена: 3130.00 р. 4471.00-30% Наличие на складе: Есть (1 шт.) Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.
Автор: Richard Gill Название: Master S Mastering English literature 3ed ISBN: 1403944881 ISBN-13(EAN): 9781403944887 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Поставка под заказ.
Описание: In the third edition of this comprehensive guide to the what and how of literary study, attention is paid to the details of literary language and a wide variety of examples is included. More emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama, and poetry.
Название: Master S Mastering Accounting ISBN: 0333511980 ISBN-13(EAN): 9780333511985 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comprehensive introduction to the principles and practice of book-keeping and accounting. Throughout the text, real-life case studies are used to illustrate principles. There are many practical exercises (with answers) and activities included. A section of GCSE questions is given at the end of the book.
Автор: Cheatle, Kelvin Название: Master S Mastering Human Resource Management ISBN: 0333792807 ISBN-13(EAN): 9780333792803 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This guide to human resource management encompasses all aspects of UK and European legislation and case law. It takes the reader on an A-Z tour on all matters concerned with managing human resources and helps provide direct answers to the day to day issues of managing staff.
Автор: Margaret Nicholson Название: Master S Mastering Accounting Skills ISBN: 1403992703 ISBN-13(EAN): 9781403992703 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Поставка под заказ.
Описание: Suitable for beginners, this text contains many practical assignments that reflect the assessment requirements of the manual units for OCR Levels 1, 2, and 3 Bookkeeping and Accounting qualifications. Step-by-step illustrations enable students to gain an understanding of the principles and procedures of Bookkeeping and Accounting.
Автор: Anthony Davis Название: Master S Mastering Public Relations ISBN: 0230549306 ISBN-13(EAN): 9780230549302 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Поставка под заказ.
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.
Название: Master S Mastering Basic Management 3Ed ISBN: 0333772407 ISBN-13(EAN): 9780333772409 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introduction to the principles and practice of management has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.
Название: Master S Mastering Marketing Management ISBN: 0333948971 ISBN-13(EAN): 9780333948972 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.
Автор: Lambin, Jean-Jacques Schuiling, Isabelle Название: Market-Driven Management 3/e ISBN: 0230276024 ISBN-13(EAN): 9780230276024 Издательство: Springer Рейтинг: Цена: 9921.00 р. Наличие на складе: Поставка под заказ.
Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Название: Master S Mastering Globalization of Business ISBN: 1403921490 ISBN-13(EAN): 9781403921499 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
Автор: Whiteley Название: Master S Mastering Financial Management ISBN: 1403913366 ISBN-13(EAN): 9781403913364 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. "Mastering Financial Management" aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.
Название: Master S Mastering International Trade ISBN: 0333994612 ISBN-13(EAN): 9780333994610 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.
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