Market-Driven Management 3/e, Lambin, Jean-Jacques Schuiling, Isabelle

Название: Master S Mastering Marketing Management
ISBN: 0333948971 ISBN-13(EAN): 9780333948972
Издательство: Springer
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Цена: 4750.00 р.
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Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.

Название: Master S Mastering Management Skills
ISBN: 0333929381 ISBN-13(EAN): 9780333929384
Издательство: Springer
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Цена: 4750.00 р.
Наличие на складе: Поставка под заказ.

Описание: A guide to successful, profitable, and effective management, this book provides a comprehensive introduction to the practical application of management theory. It explores the issues, pressures and dilemmas faced by all managers. Setting these wide ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise, and lack of expertise, are illustrated using examples from all spheres of activity. Discussion questions taken from real situations support this concise text, providing the basis for understanding, advancement, and the development of essential management skills. The potential market is extremely broad because of the near universal requirement to engage in the development of managerial skills as an integrated part of all courses of study. Specific courses are as follows: HND/HNC in business, management and in technical studies where there is a management element; undergraduate degree courses with a management element; NEBSM, CMS, DMS; professional courses such as IPD, Institute of Management and Chartered Accountancy. Other courses include: general 'skills of management' in-house management courses, including 'Graduates into Management' programmes; business people; commercial providers of short-courses; A-level business studies; and GNVQ/NVQ.

Автор: Sutherland, Jon Canwell, Diane
Название: Key Concepts Key Concepts in Operations Management
ISBN: 1403915296 ISBN-13(EAN): 9781403915290
Издательство: Springer
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Цена: 4471.00 р.
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Описание: `Key Concepts in Operations Management` is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced.

Автор: Whiteley
Название: Master S Mastering Financial Management
ISBN: 1403913366 ISBN-13(EAN): 9781403913364
Издательство: Springer
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Цена: 4750.00 р.
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Описание: This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. "Mastering Financial Management" aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.

Название: Master S Mastering Basic Management 3Ed
ISBN: 0333772407 ISBN-13(EAN): 9780333772409
Издательство: Springer
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Цена: 4890.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This introduction to the principles and practice of management has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.