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Beyond Logos



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Название:  Beyond Logos
Перевод названия: Что стоит за логотипом
ISBN: 9782880466978
Издательство: Rockport/Rotovision
Классификация:
ISBN-10: 2880466970
Обложка/Формат: Hardback
Страницы: 160
Вес: 1.1 кг.
Дата издания: 25.04.2003
Серия: Graphic design
Язык: English
Издание: Illustrated ed
Иллюстрации: 200 colour illustrations
Размер: 29.72 x 23.62 x 2.08 cm
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a cathedral. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Дополнительное описание: Кол-во стр.: 160
Формат: 300 x 240
Дата издания: 2003
Страна : UK
Круг читателей: undergraduate; postgraduate; research, professiona
Иллюстрации: 200 colour illustrations
Вес: 1096




Colour Management for Logos

Название: Colour Management for Logos
ISBN: 2888930218 ISBN-13(EAN): 9782888930211
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 4111 р.
Наличие на складе: Поставка под заказ.

Описание: Offers suggestions for working within budgetary constraints, and illustrates how colour combinations can enhance a logo design. This work shows how to communicate with and manage colour in the various aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and technical considerations.

Lord of the Logos: Designing the Metal Underground

Название: Lord of the Logos: Designing the Metal Underground
ISBN: 3899552822 ISBN-13(EAN): 9783899552829
Издательство: Gestalten
Рейтинг:
Цена: 5534 р.
Наличие на складе: Нет в наличии.

Описание: Designing the Metal Underground. .

Los Logos

Название: Los Logos
ISBN: 3931126927 ISBN-13(EAN): 9783931126926
Издательство: Gestalten
Рейтинг:
Цена: от 6309 р.
Наличие на складе: Есть

Описание: Bringing together more than 3000 works by over 200 designers from around the globe.

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
ISBN: 1592537936 ISBN-13(EAN): 9781592537938
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2794 р.
Наличие на складе: Невозможна поставка.

Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Los Logos Pb

Название: Los Logos Pb
ISBN: 3899552652 ISBN-13(EAN): 9783899552652
Издательство: Gestalten
Рейтинг:
Цена: 4728 р.
Наличие на складе: Нет в наличии.

Tres Logos Pb

Название: Tres Logos Pb
ISBN: 3899552679 ISBN-13(EAN): 9783899552676
Издательство: Gestalten
Рейтинг:
Цена: 4728 р.
Наличие на складе: Нет в наличии.

Описание: "Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the ""makers'"" personal approach. Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design."

Color Harmony : Logos w/CD

Название: Color Harmony : Logos w/CD
ISBN: 1592532446 ISBN-13(EAN): 9781592532445
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2794 р.
Наличие на складе: Поставка под заказ.

Описание: A powerful demonstration of the power of colour and its ability to impact a message. Includes an interactive CD.

LogoLounge Master Library: v. 4: 3000 Type & Calligraphy Logos

Автор: Fishel Catherine
Название: LogoLounge Master Library: v. 4: 3000 Type & Calligraphy Logos
ISBN: 1592537642 ISBN-13(EAN): 9781592537648
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 4522 р.
Наличие на складе: Поставка под заказ.

Описание: Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture.

Deconstructing Logo Design: 300+ International Logos Analysed and Explained

Название: Deconstructing Logo Design: 300+ International Logos Analysed and Explained
ISBN: 2888930811 ISBN-13(EAN): 9782888930815
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 4111 р.
Наличие на складе: Поставка под заказ.

Street Logos

Автор: Tristan Manco
Название: Street Logos
ISBN: 0500284695 ISBN-13(EAN): 9780500284698
Издательство: Thames & Hudson
Рейтинг:
Цена: 1779 р.
Наличие на складе: Невозможна поставка.

Описание:

Graffiti art is constantly changing. Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.

Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.

Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.

Logos, Letterheads and Business Cards

Название: Logos, Letterheads and Business Cards
ISBN: 2940361606 ISBN-13(EAN): 9782940361601
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 1609 р.
Наличие на складе: Поставка под заказ.

Описание: Brings together the complimentary works of "Logos" by Conway Lloyd Morgan and "Letterheads & Business Cards" by Chris Foges. This combination provides an insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary.

Tres Logos

Название: Tres Logos
ISBN: 3899551583 ISBN-13(EAN): 9783899551587
Издательство: Gestalten
Рейтинг:
Цена: от 6958 р.
Наличие на складе: Есть

Описание: Tres Logos is a state-of-the-art visual encyclopedia of the current evolution of logo design that investigates recent developments such as the influence of illustration and street art. Featuring more than 4,400 examples, the book explores the exceptional visual language of logos and the stylistic approaches to their creation by designers from around the globe. Tres Logos is structured to draw connections between the applications and the fields for which they were created. In addition to the rich and fully indexed selection of logos and their applications, Tres Logos also features interviews with designers that provide valuable insight into working successfully in logo design today.


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