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Beyond Logos


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Название:  Beyond Logos
Перевод названия: Что стоит за логотипом
ISBN: 9782880466978
Издательство: Rockport/Rotovision
Классификация:




ISBN-10: 2880466970
Обложка/Формат: Hardback
Страницы: 160
Вес: 1.10 кг.
Дата издания: 25.04.2003
Серия: Graphic design
Язык: English
Издание: Illustrated ed
Иллюстрации: 200 colour illustrations
Размер: 29.72 x 23.62 x 2.08 cm
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a cathedral. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Дополнительное описание: Кол-во стр.: 160
Формат: 300 x 240
Дата издания: 2003
Страна : UK
Круг читателей: undergraduate; postgraduate; research, professiona
Иллюстрации: 200 colour illustrations
Вес: 1096




Colour Management for Logos

Название: Colour Management for Logos
ISBN: 2888930218 ISBN-13(EAN): 9782888930211
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 3795.00 р.
Наличие на складе: Поставка под заказ.

Описание: Offers suggestions for working within budgetary constraints, and illustrates how colour combinations can enhance a logo design. This work shows how to communicate with and manage colour in the various aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and technical considerations.

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Автор: White Alexander, People Design, Budelmann Kevin
Название: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
ISBN: 159253578X ISBN-13(EAN): 9781592535781
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 3795.00 р.
Наличие на складе: Поставка под заказ.

Описание:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Choosing Colour for Logos and Packaging

Название: Choosing Colour for Logos and Packaging
ISBN: 2888930951 ISBN-13(EAN): 9782888930952
Издательство: Rockport/Rotovision
Цена: 3416.00 р.
Наличие на складе: Поставка под заказ.

LogoLounge Master Library, v. 2: 3000 Animal & Mythology Logos

Название: LogoLounge Master Library, v. 2: 3000 Animal & Mythology Logos
ISBN: 1592536123 ISBN-13(EAN): 9781592536122
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 3795.00 р.
Наличие на складе: Поставка под заказ.

Logos, Letterheads and Business Cards

Название: Logos, Letterheads and Business Cards
ISBN: 2940361606 ISBN-13(EAN): 9782940361601
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 1485.00 р.
Наличие на складе: Поставка под заказ.

Описание: Brings together the complimentary works of "Logos" by Conway Lloyd Morgan and "Letterheads & Business Cards" by Chris Foges. This combination provides an insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary.

Los Logos 7

Автор: Klanten Robert, Muller Nina C.
Название: Los Logos 7
ISBN: 3899555465 ISBN-13(EAN): 9783899555462
Издательство: Gestalten
Рейтинг:
Цена: 5761.00 р.
Наличие на складе: Нет в наличии.

Описание: With Los Logos 7, Gestalten continues its bestselling series on contemporary logo design that began with the publication of Los Logos in 2002. Like its six predecessors, this latest edition is a comprehensive survey of the visual languages and styles used by cutting-edge logo designers from around the world. Printed in the familiar landscape format, this new compendium resets the standard for reference books on design. Whether primarily designed to identify, inform, or inspire, today s logos have to cover a lot of bases. Although they are often created for fast-paced digital platforms, they still need to provide companies and brands with an enduring visual. Los Logos 7 shows that less has become more. Due to the significant influence of interface design, current logos are evolving to focus on the essentials. Consequently, many contemporary designs forgo realistic images, playful forms, textures, or color gradients and instead return to classic geometric forms and clear colors. These new logos master the balancing act between respectful restraint and the deliberate shaping of an identity. Fully indexed and intuitively structured, Los Logos 7 draws connections between the applications and the fields for which the featured logos were intended. Presented on 400 pages, the work is bundled into the categories Corporate & Business, Culture, Design, Fashion, Motion/Media /Games, Music, Art, Politics, Sports, Health /Wellness, and Education & Sciences. This book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends. Its practical examples inspire designers to create logos in line with the current zeitgeist and push their designs even further into the future.

Los Logos 5: Compass

Название: Los Logos 5: Compass
ISBN: 3899553209 ISBN-13(EAN): 9783899553208
Издательство: Gestalten
Рейтинг:
Цена: 5761.00 р.
Наличие на складе: Нет в наличии.

Dos Logos Pb

Название: Dos Logos Pb
ISBN: 3899552660 ISBN-13(EAN): 9783899552669
Издательство: Gestalten
Рейтинг:
Цена: 4317.00 р.
Наличие на складе: Нет в наличии.

Los Logos

Название: Los Logos
ISBN: 3931126927 ISBN-13(EAN): 9783931126926
Издательство: Gestalten
Рейтинг:
Цена: 5761.00 р.
Наличие на складе: Нет в наличии.

Описание: Bringing together more than 3000 works by over 200 designers from around the globe.

Los Logos Pb

Название: Los Logos Pb
ISBN: 3899552652 ISBN-13(EAN): 9783899552652
Издательство: Gestalten
Рейтинг:
Цена: 4317.00 р.
Наличие на складе: Нет в наличии.

Tres Logos Pb

Название: Tres Logos Pb
ISBN: 3899552679 ISBN-13(EAN): 9783899552676
Издательство: Gestalten
Рейтинг:
Цена: 4317.00 р.
Наличие на складе: Нет в наличии.

Описание: "Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the ""makers'"" personal approach. Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design."

Color Harmony : Logos w/CD

Название: Color Harmony : Logos w/CD
ISBN: 1592532446 ISBN-13(EAN): 9781592532445
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2579.00 р.
Наличие на складе: Поставка под заказ.

Описание: A powerful demonstration of the power of colour and its ability to impact a message. Includes an interactive CD.


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