Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Автор: Sean Adams Название: Masters of Design: Logos & Identity ISBN: 1592534414 ISBN-13(EAN): 9781592534418 Издательство: Rockport/Rotovision Рейтинг: Цена: 2223 р. Наличие на складе: Поставка под заказ.
Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.
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