Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Название: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
ISBN: 159253726X ISBN-13(EAN): 9781592537266
Издательство: Rockport/Rotovision
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Цена: 4554.00 р.
Наличие на складе: Поставка под заказ.

Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Автор: Sean Adams
Название: Masters of Design: Logos & Identity
ISBN: 1592534414 ISBN-13(EAN): 9781592534418
Издательство: Rockport/Rotovision
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Цена: 3795.00 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.