Название: Colour Management for Logos ISBN: 2888930218 ISBN-13(EAN): 9782888930211 Издательство: Rockport/Rotovision Рейтинг: Цена: 4111 р. Наличие на складе: Поставка под заказ.
Описание: Offers suggestions for working within budgetary constraints, and illustrates how colour combinations can enhance a logo design. This work shows how to communicate with and manage colour in the various aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and technical considerations.
Название: Los Logos ISBN: 3931126927 ISBN-13(EAN): 9783931126926 Издательство: Gestalten Рейтинг: Цена: от 6309 р. Наличие на складе: Есть
Описание: Bringing together more than 3000 works by over 200 designers from around the globe.
Название: Tres Logos Pb ISBN: 3899552679 ISBN-13(EAN): 9783899552676 Издательство: Gestalten Рейтинг: Цена: 4728 р. Наличие на складе: Нет в наличии.
Описание: "Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the ""makers'"" personal approach. Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design."
Название: Los Logos Pb ISBN: 3899552652 ISBN-13(EAN): 9783899552652 Издательство: Gestalten Рейтинг: Цена: 4728 р. Наличие на складе: Нет в наличии.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Название: No Rules Logos ISBN: 2888930528 ISBN-13(EAN): 9782888930525 Издательство: Rockport/Rotovision Цена: от 4111 р. Наличие на складе: Есть
Описание: Presents various graphic solutions from around the world. This book identifies 10 key 'rules' of logo design, such as 'keep it simple', 'make a marque that is constant and unchanging', and 'keep to primary colors or black and white'.
Название: Color Harmony : Logos w/CD ISBN: 1592532446 ISBN-13(EAN): 9781592532445 Издательство: Rockport/Rotovision Рейтинг: Цена: 2794 р. Наличие на складе: Поставка под заказ.
Описание: A powerful demonstration of the power of colour and its ability to impact a message. Includes an interactive CD.
Описание: Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture.
Название: Beyond Logos ISBN: 2880466970 ISBN-13(EAN): 9782880466978 Издательство: Rockport/Rotovision Рейтинг: Цена: 4522 р. Наличие на складе: Невозможна поставка.
Описание: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
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