Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
Автор: She-Reen Название: Brands A To Z - Trippen ISBN: 981245943X ISBN-13(EAN): 9789812459435 Издательство: ACC-distribution titles Рейтинг: Цена: 4785 р. Наличие на складе: Невозможна поставка.
Описание: 'Brands A to Z: Trippen' tells the captivating tale of the quirky, award-winning German brand. This book will offer an insight to Trippen's history, along with exclusive interviews and an overview of the shoemaker's most successful products and ad campaigns.
Описание: Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.
Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Название: Challenging the Big Brands ISBN: 1564969053 ISBN-13(EAN): 9781564969057 Издательство: Rockport/Rotovision Цена: 4552 р. Наличие на складе: Поставка под заказ.
Описание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors. Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.
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