For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Описание: Treasury of royalty-free motifs from famed periodical, drawn with wit, flair and charm. Slinky beauties in a variety of gowns, dresses, coats, suits, beachwear, and other stylish outfits. Perfect for graphic projects calling for sophistication and feminine allure.
Описание: Over 140 different artists—John Held, Jr., Peter Arno and Rube Goldberg among them—capture the carefree charm of the Jazz Age in 864 black-and-white illustrations. Their subjects: a flapper wedding, a wild "Charleston," Babe Ruth, motoring, Charlie Chaplin, football, theater crowds, a ga
Описание: Period graphics cover wide variety of topics: amusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking, many more.
Описание: Charming, copyright-free vignettes of a child’s world: children reading, playing, at meals, in school, and in hundreds of other settings.
Автор: Sears, Roebuck and Co. Название: Sears House Designs of the Thirties ISBN: 0486429946 ISBN-13(EAN): 9780486429946 Издательство: Dover Рейтинг: Цена: 1607.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handsome reprint of a rare 1930s catalog displays the interiors and exteriors of Sears-designed homes. Illustrations of 68 houses, including measured floor plans, depict such attractive residences as the Belmont -- a six-room house -- and the Dover -- an English cottage with a massive chimney. Over 200 black-and-white illustrations.
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