Competing Globally, Elashmawi

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

Автор: Williams
Название: Competing against Multinationals in Emerging Markets
ISBN: 1137500301 ISBN-13(EAN): 9781137500304
Издательство: Springer
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Цена: 8384.00 р.
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Описание: Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Автор: Brett Jeanne M
Название: Negotiating Globally
ISBN: 1118602617 ISBN-13(EAN): 9781118602614
Издательство: Wiley
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Цена: 9187.00 р.
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Описание: Negotiating Globally gives managers a basic reference for learning how to negotiate successfully across boundaries of national culture. Rather than centering on country-specific protocol and customs, this third edition of the popular book provides a general framework to help negotiators anticipate and manage cultural differences.