Автор: Balmer Jeffrey Название: Diagramming the Big Idea ISBN: 0415894093 ISBN-13(EAN): 9780415894098 Издательство: Taylor&Francis Рейтинг: Цена: 3214.00 р. 4592.00-30% Наличие на складе: Есть (1 шт.) Описание: This is a studio resource with accessible, step-by-step exercises for first-year architecture and design students to learn to create diagrams, drawings, and virtual models to understand projects, general principles, and ideas.
Описание: The term "civilization" comes with considerable baggage, setting up a dichotomy wherein people, cultures, and histories are "civilized" - or not. This book examines how the idea of civilization has informed our thinking about international relations over the course of ten centuries.
Автор: Collingwood, Robin G. Название: The idea of nature ISBN: 0195002172 ISBN-13(EAN): 9780195002171 Издательство: Oxford Academ Рейтинг: Цена: 4011.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Collingwood`s theory of philosophical method applied to the problem of the philosophy of nature.
Автор: Collingwood, R.g. Название: Idea of history ISBN: 0192853066 ISBN-13(EAN): 9780192853066 Издательство: Oxford Academ Рейтинг: Цена: 11191.00 р. Наличие на складе: Поставка под заказ.
Описание: Examines how the idea of history has evolved from the time of Herodotus to the twentieth century, and offers the author`s own view of what history is. This edition provides an introduction which discusses how scholars have responded to his classic over the years.
Автор: Macdonald IanW Название: Screenwriting Poetics and the Screen Idea ISBN: 0230392288 ISBN-13(EAN): 9780230392281 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new, original investigation into how screenwriting works; the practices, creative `poetics` and texts that serve the screen idea. Using a range of film, media and creative theories, it includes new case studies on the successful ITV soap Emmerdale, Hitchcock`s first major screenwriter and David Lean`s unfinished film, Nostromo.
Описание: Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries. To answer the exciting question "how to be creative faster, more often and with more precision?" For all those involved in the creative process, this book provides a practical workflow structurnd powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. "How to Catch the Big Idea" provides practical, powerful and inspiring impetus for the reader´s daily business. The book clearly and concretely describes how to develop and manage great ideas. It shows how to create a relevant strategy and ultimately put it to effect, to establish and support an effective and more creative working structure. Whoever wants to learn from the world´s best creatives will really enjoy this book.
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