Автор: Rohen J.W. Название: Anatomy. A Photographic Atlas 8 ed ISBN: 1496308700 ISBN-13(EAN): 9781496308702 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 6122 р. Наличие на складе: Есть (3 шт.) Описание: Prepare for the dissection lab and operating room with Anatomy: A Photographic Atlas , 8e. Featuring outstanding full-color photographs of actual cadaver dissections with accompanying schematic drawings and diagnostic images, this proven text depicts anatomic structures more realistically than illustrations in traditional atlases. Chapters are organized by region in the order of a typical dissection with each chapter presenting topographical anatomical structures in a systemic manner.
Authentic photographic reproduction of colors, structures, and spatial dimensions as seen in the dissection lab and on the operating table help you develop an understanding of the anatomy of the human body. Functional connections between single organs, the surrounding tissue, and organ systems are clarified to prepare you for the dissection lab and practical exams. Clinical cases and over 1,200 images enhance your understanding.
Dissections illustrate the topographical anatomy in layers "from the outside in" to better prepare you for the lab and operating room.
Автор: M. H. Ross, W. Pawlina. Название: Histology : text and atlas. 7 ed. ISBN: 1469889315 ISBN-13(EAN): 9781469889313 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 5544 р. Наличие на складе: Невозможна поставка.
Описание: Now in its seventh edition, Histology: A Text and Atlas is ideal for medical, dental, health professions, and undergraduate biology and cell biology students. This best-selling combination text and atlas includes a detailed textbook, which emphasizes clinical and functional correlates of histology fully supplemented by vividly informative illustrations and photomicrographs. Separate, superbly illustrated atlas sections follow almost every chapter and feature large-size, full-color digital photomicrographs with labels and accompanied descriptions that highlight structural and functional details of cells, tissues, and organs. Updated throughout to reflect the latest advances in the field, this “two in one” text and atlas features an outstanding art program with all illustrations completely revised and redrawn as well as a reader-friendly format including red highlighted key terms, blue clinical text, and folders that cover clinical correlations and functional considerations. NEW! All illustrations are now completely revised and redrawn for a consistent art program.NEW! Histology 101 sections provide students with a reader-friendly review of essential information covered in the preceding chapters.NEW! Updated cellular and molecular biology coverage reflects the latest advances in the field.More than 100 atlas plates that incorporate 435 full-color, high-resolution photomicrographs.Reader-friendly highlights including red bold terms, blue clinical text, and folders featuring clinical and functional correlations that increase student understanding and facilitates efficient study.Easy-to-understand tables aid students in learning and reviewing information (such as staining techniques) without having to rely on rote memorization.Features of cells, tissues, and organs and their functions and locations are presented in easy-to-locate, easy-to-review bulleted lists.Additional clinical correlation and functional consideration folders have been added providing information related to symptoms, photomicrographs of diseased tissues or organs, short histopathological descriptions, and molecular basis for clinical intervention.
Описание: Now in its Fifth Edition, Clinical Epidemiology: The Essentials is a comprehensive, concise, and clinically oriented introduction to the subject of epidemiology. Written by expert educators, this text introduces students to the principles of evidence-based medicine that will help them develop and apply methods of clinical observation in order to form accurate conclusions. The Fifth Edition includes more complete coverage of systematic reviews and knowledge management, as well as other key topics such as abnormality, diagnosis, frequency and risk, prognosis, treatment, prevention, chance, studying cases and cause.
Описание: Lippincott's Illustrated Reviews: Immunology offers a highly visual presentation of essential immunology material, with all the popular features of the series: more than 300 full-color annotated illustrations, an outline format, chapter summaries, review questions, and case studies that link basic science to real-life clinical situations. Lippincott's Illustrated Reviews: Immunology can be used as a review text for a short immunology course, or paired with Lippincott's Illustrated Reviews: Microbiology for a combined microbiology/immunology course.
Автор: Ray Whittington, Kurt Pany Название: Principles of auditing and other assurance services with cd ISBN: 0071317139 ISBN-13(EAN): 9780071317139 Издательство: McGraw-Hill Цена: 6467 р. Наличие на складе: Есть (5 шт.) Описание: Whittington/Pany is our market leader in the auditing discipline. While most textbooks use a cycles approach, Whittington/Pany enlists a balance sheet approach - making it particularly straightforward and user-friendly in addressing the auditing profession's risk-based approach for financial statement audits as well as for integrated audits of financial statements and internal control. The 18th edition covers the latest auditing standards to meet the needs of the current marketplace.
The authors are well connected - both Ray Whittington and Kurt Pany served as members of the Audit Standards Board, and Whittington recently completed his term as President of the Auditing Section of the American Accounting Association.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Автор: Preston Название: Lippincotts Illustrated Reviews : Physiology, International Edition ISBN: 1451175671 ISBN-13(EAN): 9781451175677 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 3638 р. Наличие на складе: Есть (1 шт.) Описание: Lippincott’s Illustrated Reviews: Physiology brings physiology clearly into focus, telling the story of who we are, how we live, and, ultimately, how we die. By first identifying organ function and then showing how cells and tissues are designed to fulfill that function, Lippincott Illustrated Reviews: Physiology decodes this discipline like no other text or review book. Each element was tailored for ease of use and fast content absorption, all combining to bring this story to life for readers. Visionary artwork, Clinical Applications, and Unit Review Questions teach and reinforce the most essential concepts in physiology—perfect for classroom learning and test/boards preparation!Features:More than 600 lively, full-color illustrations, the hallmark of the series, painstakingly, and often humorously, guide readers step by step through complex processes.Overviews and Chapter Summaries set clear goals for topic mastery and reemphasize essential concepts from each chapter in a coherent framework.Clinical Applications boxes and clinical images encourage readers to apply their knowledge, taking them from the classroom to the bedside.Margin Example Equation boxes and in-text boxes highlight memorable information and keep physiology in a real-world context.Consistent outline format makes critical information easy to access and assimilate.Cross references and Infolinks to topics within this book are keyed to page headers to expedite location and are also provided for topics in other books in the series for an interdisciplinary grasp of key concepts.Unit-review questions in board-review style test understanding of fundamental concepts as well as the ability to draw connections among multiple organ systems.Bonus Material:Full-color animations that bring physiologic concepts to life.USMLE and COMLEX-style questions and online access to an online e-book.Study resources include a map cross-referencing to BRS Physiology that gives users a more complete explanation of difficult concepts.
Автор: Beckmann, Charles R. B. Название: Obstetrics and Gynecology, 7/e ISBN: 1451144318 ISBN-13(EAN): 9781451144314 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 6930 р. Наличие на складе: Есть (1 шт.) Описание: Established as the standard resource of the obstetrics and gynecology clerkship, Obstetrics and Gynecology is now in its revised Seventh Edition. This is the only clerkship book on the market fully compliant with The American College of Obstetricians and Gynecologist (College) guidelines, treatment recommendations, and committee opinions. The text aligns with the Association of Professors of Gynecology and Obstetrics' (APGO) educational objectives, upon which most clerkship evaluations and final exams are based and provides key features for self-assessment, including USMLE-style questions.
Автор: Gould Douglas Название: BRS Neuroanatomy . 5 ED ISBN: 1451176090 ISBN-13(EAN): 9781451176094 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 4331 р. Наличие на складе: Невозможна поставка.
Описание: BRS Neuroanatomy , fifth edition is a concise review of medical human neuroanatomy for course and licensing exams, including the USMLE, and features more than 600 board-style review questions with explanations. This edition also includes new full-color artwork and design elements, updated clinical correlations, a glossary of over 200 key terms, and an appendix of cranial nerves. BRS Neuroanatomy presents the essentials of human neuroanatomy in a concise, tightly outlined, well-illustrated format. Online access to an ebook and interactive question bank is included.
Описание: BRS Biochemistry, Molecular Biology, and Genetics is an excellent aid for USMLE Step 1 preparation and for coursework in biochemistry, molecular biology, and genetics. Fully updated for its sixth edition, chapters are written in an outline format and include pedagogical features such as bolded key words, figures, tables, algorithms, and highlighted clinical correlates. USMLE-style questions and answers follow each chapter and a comprehensive exam appears at the end of the book.
Описание: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
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