Описание: This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Описание: Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers. Features: Includes a chapter on relationship marketing and competitive advantage. Examples are drawn from real situations. Considers the benefits of value added partnership and the long-term management of customers.
Автор: O`Shaughnessy Название: Competitive Marketing (RLE Marketing) ISBN: 113879287X ISBN-13(EAN): 9781138792876 Издательство: Taylor&Francis Рейтинг: Цена: 28875 р. Наличие на складе: Невозможна поставка.
Описание: First published in 1984 to wide acclaim, John O?Shaugnessy?s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
Описание: Gain the competitive advantage with innovative management strategies for the new millennium! Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant. Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.
Автор: Keyes Название: Marketing IT Products and Services ISBN: 1439803196 ISBN-13(EAN): 9781439803196 Издательство: Taylor&Francis Рейтинг: Цена: 8661 р. Наличие на складе: Поставка под заказ.
Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.
Описание: SPECIALIZED GUIDANCE FOR MANAGING SOFTWARE DEVELOPMENT PROJECTS The Complete Software Project Manager: Mastering Technology from Planning to Launch and Beyond is the must-have resource for every professional leading software projects. Everyone, from th
Описание: If you're a project manager, you need this guide to fill in the gaps in the PM canon. The Project Management Institute's Body of Knowledge, fails to fully explain
certain PM tools and how they work, among other failures. "Real-World Project Management" fills in those major gaps with irreverence, wit, and wisdom.
For any kind of
project you're managing, this book presents the high-quality tools and tactics you need to succeed.
Описание: This book will be a practical guide to using Microsoft Project 2010 from a real project management practitioner's perspective. It will incorporate best practices and follow the natural process flow of project planning through tracking and closure. The goal of this book is not to overwhelm and impress the reader with how many features can be crammed between the covers, but instead, place value on getting project managers using Project properly and as quickly as possible. Readers can begin planning their projects immediately, using best practices and see quick results from applying the techniques they have learned. This is a how-to book on project planning, tracking and reporting using Microsoft Project and not a product reference guide which is what the market is currently flooded with.
Описание: The contribution of the PIMS project explored in the context of new developments in business.
Автор: Panwar J Название: Beyond Consumer Marketing ISBN: 0761932585 ISBN-13(EAN): 9780761932581 Издательство: Sage Publications Рейтинг: Цена: 2300 р. Наличие на складе: Поставка под заказ.
Описание: Beyond Consumer Marketing offers a broad examination of marketing in India today. After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss marketing applications and strategies in some key sectors of the economy.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru