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Project Marketing: Beyond Competitive Bidding, Bernard Cova


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Автор: Bernard Cova
Название:  Project Marketing: Beyond Competitive Bidding   (Бернард Кова: Проектный маркетинг. Скрытая сторона конкурентных торгов)
Издательство: Wiley
Классификация:
Управление и методы управления
Продажи и маркетинг

ISBN: 0471486647
ISBN-13(EAN): 9780471486640
ISBN: 0-471-48664-7
ISBN-13(EAN): 978-0-471-48664-0
Обложка/Формат: Paperback
Страницы: 236
Вес: 0.422 кг.
Дата издания: March 22, 2002
Язык: ENG
Иллюстрации: Ill.
Размер: 24.59 x 17.02 x 1.45 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Beyond competitive bidding
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book pvides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
Дополнительное описание: Кол-во стр.: 236
Формат: 243 x 169
Дата издания: 2002
Илюстрации: Illustrations
Вес: 422
Круг читателей: postgraduate; research, professional





The New Dynamic Project Management: Winning Through the Competitive Advantage, 2nd Edition

Автор: Deborah S. Kezsbom
Название: The New Dynamic Project Management: Winning Through the Competitive Advantage, 2nd Edition
ISBN: 0471254940 ISBN-13(EAN): 9780471254942
Издательство: Wiley
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Цена: 14630 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Gain the competitive advantage with innovative management strategies for the new millennium! Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant. Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.

Beyond Traditional Marketing: Innovations in Marketing Practice

Автор: Kamran Kashani
Название: Beyond Traditional Marketing: Innovations in Marketing Practice
ISBN: 0470011467 ISBN-13(EAN): 9780470011461
Издательство: Wiley
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Цена: 4179 р.
Наличие на складе: Поставка под заказ.

Описание: This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

The Complete Software Project Manager: From Planning to Launch and Beyond

Автор: Murray Anna
Название: The Complete Software Project Manager: From Planning to Launch and Beyond
ISBN: 1119161835 ISBN-13(EAN): 9781119161837
Издательство: Wiley
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Цена: 3238 р.
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Описание: SPECIALIZED GUIDANCE FOR MANAGING SOFTWARE DEVELOPMENT PROJECTS The Complete Software Project Manager: Mastering Technology from Planning to Launch and Beyond is the must-have resource for every professional leading software projects. Everyone, from th

Juicing the orange: lessons in using creativity as a competitive marketing advantage

Автор: Fallon
Название: Juicing the orange: lessons in using creativity as a competitive marketing advantage
ISBN: 1591399270 ISBN-13(EAN): 9781591399278
Издательство: McGraw-Hill
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Цена: 2299 р.
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Описание: Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.

Marketing Strategies for Competitive Advantage

Автор: Dennis Adcock
Название: Marketing Strategies for Competitive Advantage
ISBN: 0471981699 ISBN-13(EAN): 9780471981695
Издательство: Wiley
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Описание: Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers. Features: Includes a chapter on relationship marketing and competitive advantage. Examples are drawn from real situations. Considers the benefits of value added partnership and the long-term management of customers.

Competitive Marketing (RLE Marketing)

Автор: O`Shaughnessy
Название: Competitive Marketing (RLE Marketing)
ISBN: 113879287X ISBN-13(EAN): 9781138792876
Издательство: Taylor&Francis
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Цена: 24558 р.
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Описание: First published in 1984 to wide acclaim, John O?Shaugnessy?s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

Marketing IT Products and Services

Автор: Keyes
Название: Marketing IT Products and Services
ISBN: 1439803196 ISBN-13(EAN): 9781439803196
Издательство: Taylor&Francis
Рейтинг:
Цена: 7314 р.
Наличие на складе: Поставка под заказ.

Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.

CIM Coursebook: Project Management in Marketing

Автор: Parkinson, Lynn, Housden, Matthew, McKee, Frank
Название: CIM Coursebook: Project Management in Marketing
ISBN: 0080961223 ISBN-13(EAN): 9780080961224
Издательство: Elsevier Science
Цена: 3455 р.
Наличие на складе: Невозможна поставка.

Описание: Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' <br>Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing <br><br>'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' <br>Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates <br><br>Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. <br><br>Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. <br><br>.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). <br>.Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. <br>.Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. <br>.Extensive online materials support students and tutors at every stage. <br><br>Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. <br><br>INTERACTIVE, FLEXIBLE, ACCESSIBLE <br>ANY TIME, ANY PLACE <br>www.marketingonline.co.uk <br><br>* Benefit from the Senior Examiner's hints and tips to ensure you pass first time! <br>* More than just a book: extensive online support for free at: marketingonline.co.uk <br>* Fully endorsed by the CIM (Chartered Institute of Marketing) to ensure delivers exactly what you need

CIM Coursebook: Project Management in Marketing

Автор: Matthew Housden
Название: CIM Coursebook: Project Management in Marketing
ISBN: 1856177157 ISBN-13(EAN): 9781856177153
Издательство: Elsevier Science
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Цена: 2800 р.
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Описание: Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

The Profit Impact of Marketing Strategy Project

Автор: Farris
Название: The Profit Impact of Marketing Strategy Project
ISBN: 0521840538 ISBN-13(EAN): 9780521840538
Издательство: Cambridge Academ
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Цена: 7494 р.
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Описание: The contribution of the PIMS project explored in the context of new developments in business.

Beyond Consumer Marketing

Автор: Panwar J
Название: Beyond Consumer Marketing
ISBN: 0761932585 ISBN-13(EAN): 9780761932581
Издательство: Sage Publications
Рейтинг:
Цена: 2254 р.
Наличие на складе: Поставка под заказ.

Описание: Beyond Consumer Marketing offers a broad examination of marketing in India today. After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss marketing applications and strategies in some key sectors of the economy.

Real World Project Management: Beyond Conventional Wisdom, Best Practices, and Project Methodologies

Автор: Perrin
Название: Real World Project Management: Beyond Conventional Wisdom, Best Practices, and Project Methodologies
ISBN: 0470170794 ISBN-13(EAN): 9780470170793
Издательство: Wiley
Рейтинг:
Цена: 2820 р.
Наличие на складе: Поставка под заказ.

Описание: If you're a project manager, you need this guide to fill in the gaps in the PM canon. The Project Management Institute's Body of Knowledge, fails to fully explain certain PM tools and how they work, among other failures. "Real-World Project Management" fills in those major gaps with irreverence, wit, and wisdom.

For any kind of project you're managing, this book presents the high-quality tools and tactics you need to succeed.


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