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Project Marketing: Beyond Competitive Bidding, Bernard Cova


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Автор: Bernard Cova
Название:  Project Marketing: Beyond Competitive Bidding
Перевод названия: Бернард Кова: Проектный маркетинг. Скрытая сторона конкурентных торгов
ISBN: 9780471486640
Издательство: Wiley
Классификация:
ISBN-10: 0471486647
Обложка/Формат: Paperback
Страницы: 236
Вес: 0.422 кг.
Дата издания: March 22, 2002
Язык: English
Иллюстрации: Ill.
Размер: 242 x 170 x 14
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Beyond competitive bidding
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Кол-во стр.: 236
Формат: 243 x 169
Дата издания: 2002
Илюстрации: Illustrations
Вес: 422
Круг читателей: postgraduate; research, professional





Beyond Traditional Marketing: Innovations in Marketing Practice

Автор: Kamran Kashani
Название: Beyond Traditional Marketing: Innovations in Marketing Practice
ISBN: 0470011467 ISBN-13(EAN): 9780470011461
Издательство: Wiley
Рейтинг:
Цена: 4619 р.
Наличие на складе: Поставка под заказ.

Описание: This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

Marketing Strategies for Competitive Advantage

Автор: Dennis Adcock
Название: Marketing Strategies for Competitive Advantage
ISBN: 0471981699 ISBN-13(EAN): 9780471981695
Издательство: Wiley
Цена: 3810 р.
Наличие на складе: Поставка под заказ.

Описание: Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers. Features: Includes a chapter on relationship marketing and competitive advantage. Examples are drawn from real situations. Considers the benefits of value added partnership and the long-term management of customers.

Competitive Marketing (RLE Marketing)

Автор: O`Shaughnessy
Название: Competitive Marketing (RLE Marketing)
ISBN: 113879287X ISBN-13(EAN): 9781138792876
Издательство: Taylor&Francis
Рейтинг:
Цена: 28875 р.
Наличие на складе: Невозможна поставка.

Описание: First published in 1984 to wide acclaim, John O?Shaugnessy?s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

The New Dynamic Project Management: Winning Through the Competitive Advantage, 2nd Edition

Автор: Deborah S. Kezsbom
Название: The New Dynamic Project Management: Winning Through the Competitive Advantage, 2nd Edition
ISBN: 0471254940 ISBN-13(EAN): 9780471254942
Издательство: Wiley
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Цена: 16170 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Gain the competitive advantage with innovative management strategies for the new millennium! Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant. Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.

Marketing IT Products and Services

Автор: Keyes
Название: Marketing IT Products and Services
ISBN: 1439803196 ISBN-13(EAN): 9781439803196
Издательство: Taylor&Francis
Рейтинг:
Цена: 8661 р.
Наличие на складе: Поставка под заказ.

Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.

The Complete Software Project Manager: From Planning to Launch and Beyond

Автор: Murray Anna
Название: The Complete Software Project Manager: From Planning to Launch and Beyond
ISBN: 1119161835 ISBN-13(EAN): 9781119161837
Издательство: Wiley
Рейтинг:
Цена: 3579 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: SPECIALIZED GUIDANCE FOR MANAGING SOFTWARE DEVELOPMENT PROJECTS The Complete Software Project Manager: Mastering Technology from Planning to Launch and Beyond is the must-have resource for every professional leading software projects. Everyone, from th

Real World Project Management: Beyond Conventional Wisdom, Best Practices, and Project Methodologies

Автор: Perrin
Название: Real World Project Management: Beyond Conventional Wisdom, Best Practices, and Project Methodologies
ISBN: 0470170794 ISBN-13(EAN): 9780470170793
Издательство: Wiley
Рейтинг:
Цена: 3117 р.
Наличие на складе: Поставка под заказ.

Описание: If you're a project manager, you need this guide to fill in the gaps in the PM canon. The Project Management Institute's Body of Knowledge, fails to fully explain certain PM tools and how they work, among other failures. "Real-World Project Management" fills in those major gaps with irreverence, wit, and wisdom.

For any kind of project you're managing, this book presents the high-quality tools and tactics you need to succeed.

Project 2010 Project Management: Real World Skills for Certification and Beyond (Exam 77-178)

Автор: Happy Robert
Название: Project 2010 Project Management: Real World Skills for Certification and Beyond (Exam 77-178)
ISBN: 0470561106 ISBN-13(EAN): 9780470561102
Издательство: Wiley
Рейтинг:
Цена: 4388 р.
Наличие на складе: Поставка под заказ.

Описание: This book will be a practical guide to using Microsoft Project 2010 from a real project management practitioner's perspective. It will incorporate best practices and follow the natural process flow of project planning through tracking and closure. The goal of this book is not to overwhelm and impress the reader with how many features can be crammed between the covers, but instead, place value on getting project managers using Project properly and as quickly as possible. Readers can begin planning their projects immediately, using best practices and see quick results from applying the techniques they have learned. This is a how-to book on project planning, tracking and reporting using Microsoft Project and not a product reference guide which is what the market is currently flooded with.

The Profit Impact of Marketing Strategy Project

Автор: Farris
Название: The Profit Impact of Marketing Strategy Project
ISBN: 0521840538 ISBN-13(EAN): 9780521840538
Издательство: Cambridge Academ
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Цена: 8283 р.
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Описание: The contribution of the PIMS project explored in the context of new developments in business.

Beyond Consumer Marketing

Автор: Panwar J
Название: Beyond Consumer Marketing
ISBN: 0761932585 ISBN-13(EAN): 9780761932581
Издательство: Sage Publications
Рейтинг:
Цена: 2300 р.
Наличие на складе: Поставка под заказ.

Описание: Beyond Consumer Marketing offers a broad examination of marketing in India today. After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss marketing applications and strategies in some key sectors of the economy.


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