Project Marketing: Beyond Competitive Bidding, Bernard Cova

Автор: Murray Anna
Название: The Complete Software Project Manager: From Planning to Launch and Beyond
ISBN: 1119161835 ISBN-13(EAN): 9781119161837
Издательство: Wiley
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Цена: 4091 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Your answer to the software project management gap The Complete Software Project Manager: From Planning to Launch and Beyond addresses an interesting problem experienced by today`s project managers: they are often leading software projects, but have no background in technology.

Автор: Farris
Название: The Profit Impact of Marketing Strategy Project
ISBN: 0521840538 ISBN-13(EAN): 9780521840538
Издательство: Cambridge Academ
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Цена: 10692 р.
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Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.

Автор: Kamran Kashani
Название: Beyond Traditional Marketing: Innovations in Marketing Practice
ISBN: 0470011467 ISBN-13(EAN): 9780470011461
Издательство: Wiley
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Цена: 5279 р.
Наличие на складе: Нет в наличии.

Описание: This book aims to be what every marketing manager needs to know about marketing in today`s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the `classic` literature where innovations in practice had moved ahead of the discipline at an academic level.