Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Philip Kotler

Автор: Jeffrey Mark, Jeffery Mark
Название: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN: 0470504544 ISBN-13(EAN): 9780470504543
Издательство: Wiley
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Цена: 3802.00 р.
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Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.

Автор: Fishkin Rand, H?genhaven Thomas
Название: Inbound Marketing and Seo: Insights from the Moz Blog
ISBN: 1118551559 ISBN-13(EAN): 9781118551554
Издательство: Wiley
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Цена: 3166.00 р.
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Описание: Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.