Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data, Artun Omer, Levin Dominique

Автор: Winston
Название: Marketing Analytics: Data-Driven Techiniques with Microsoft Excel
ISBN: 111837343X ISBN-13(EAN): 9781118373439
Издательство: Wiley
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Цена: 6651.00 р.
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Описание: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today`s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

Автор: Arthur Lisa, O`Neill Paige
Название: Big Data Marketing: Engage Your Customers More Effectively and Drive Value
ISBN: 1118733894 ISBN-13(EAN): 9781118733899
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Leverage big data insights to improve customer experiences and insure business success Many of today`s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Автор: Spitale Tom, Abbazia Mary
Название: The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
ISBN: 1118797418 ISBN-13(EAN): 9781118797419
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.

Автор: Finlay Steven
Название: Predictive Analytics, Data Mining and Big Data
ISBN: 1137379278 ISBN-13(EAN): 9781137379276
Издательство: Springer
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Цена: 5589.00 р.
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Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.