Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Название: Reconnecting Marketing to Markets ISBN: 0199578079 ISBN-13(EAN): 9780199578078 Издательство: Oxford Academ Рейтинг: Цена: 8870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Автор: Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon Название: Marketing Performance: How marketers drive profitable growth ISBN: 1119278333 ISBN-13(EAN): 9781119278337 Издательство: Wiley Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drive marketing ROI with an investor`s mindset and a proven toolkit Top marketers today don`t shy away from financial accountability.
Название: Services Marketing Cases in Emerging Markets ISBN: 3319329685 ISBN-13(EAN): 9783319329680 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Автор: Miles Jason Название: YouTube Marketing Power: How to Use Video to Find More Prosp ISBN: 0071830545 ISBN-13(EAN): 9780071830546 Издательство: McGraw-Hill Рейтинг: Цена: 3945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: YouTube is one of the world`s most popular website - which makes it one of the best marketing tools on the planet. This title shows you how to get up and running on YouTube and offers best practices for using itto drive traffic to websites to increase sales. It provides expert tips on how to design a powerful YouTube strategy.
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