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Services Marketing: People, Technology, Strategy (Eighth Edition), Wirtz Jochen Et Al


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Автор: Wirtz Jochen Et Al
Название:  Services Marketing: People, Technology, Strategy (Eighth Edition)
Перевод названия: Вирц Йохен и дру.: Маркетинг услуг. Люди, технологии, стратегии
ISBN: 9781944659011
Издательство: World Scientific Publishing
Классификация:

ISBN-10: 1944659013
Обложка/Формат: Paperback
Страницы: 800
Вес: 1.57 кг.
Дата издания: 11.04.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 8 revised edition
Размер: 277 x 217 x 25
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Industries / Service,BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
Рейтинг:
Поставляется из: Англии
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Дополнительное описание: Contents: Dedication; About The Authors; Preface; Acknowledgements; Understanding Service Products, Consumers, And Markets: Capturing Value In The Service Economy; Consumer Behavior In A Services Context; Positioning Services In Competitive Markets; Apply



      Новое издание
Services Marketing: People, Technology, Strategy (Ninth Edition)

Автор: Christopher Lovelock, Jochen Wirtz
Название: Services Marketing: People, Technology, Strategy (Ninth Edition)
ISBN: 194465982X ISBN-13(EAN): 9781944659820
Издательство: World Scientific Publishing
Цена: 8712.00 р.
Наличие на складе: Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:


Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
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Цена: 5859.00 р.
Наличие на складе: Поставка под заказ.

Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 3252.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Winning In Service Markets: Success Through People, Technology And Strategy

Автор: Wirtz Jochen
Название: Winning In Service Markets: Success Through People, Technology And Strategy
ISBN: 1944659056 ISBN-13(EAN): 9781944659059
Издательство: World Scientific Publishing
Рейтинг:
Цена: 6494.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
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Цена: 2533.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.


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