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Customer-oriented Marketing Strategy: Theory and Practice, Dalgic Tevflik

Варианты приобретения
Цена: 2925р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 9 шт.  Склад Америка: 61 шт.  
При оформлении заказа до: 5 июл 2019
Ориентировочная дата поставки: конец июля - начало августа

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Автор: Dalgic Tevflik
Название:  Customer-oriented Marketing Strategy: Theory and Practice
Издательство: McGraw-Hill
Классификация:
Продажи и маркетинг

ISBN: 1606495208
ISBN-13(EAN): 9781606495209
ISBN: 1-60649-520-8
ISBN-13(EAN): 978-1-60649-520-9
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.26 кг.
Дата издания: 15.01.2012
Язык: ENG
Иллюстрации: Illustrations
Размер: 22.91 x 15.19 x 0.97 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии



Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 6071 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
Рейтинг:
Цена: 1775 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 5748 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Shrinkwrap: marketing strategy 0071116745 and strategic marketing management cases 0071124918

Автор: Walker
Название: Shrinkwrap: marketing strategy 0071116745 and strategic marketing management cases 0071124918
ISBN: 0077114051 ISBN-13(EAN): 9780077114053
Издательство: McGraw-Hill
Рейтинг:
Цена: 6791 р.
Наличие на складе: Поставка под заказ.

Marketing strategy

Автор: Walker
Название: Marketing strategy
ISBN: 0071116745 ISBN-13(EAN): 9780071116749
Издательство: McGraw-Hill
Цена: 2925 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functial relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Marketing strategy

Автор: Walker
Название: Marketing strategy
ISBN: 0072961902 ISBN-13(EAN): 9780072961904
Издательство: McGraw-Hill
Рейтинг:
Цена: 8568 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Principles and practice of marketing

Автор: Jobber
Название: Principles and practice of marketing
ISBN: 0077114159 ISBN-13(EAN): 9780077114152
Издательство: McGraw-Hill
Цена: 4283 р.
Наличие на складе: Поставка под заказ.

Описание: Useful for all marketing students, this book demonstrates the essential marketing principles. It is also suitable for introductory marketing modules at undergraduate or MBA level.

Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0072865784 ISBN-13(EAN): 9780072865783
Издательство: McGraw-Hill
Рейтинг:
Цена: 10762 р.
Наличие на складе: Поставка под заказ.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0071244387 ISBN-13(EAN): 9780071244381
Издательство: McGraw-Hill
Цена: 3009 р.
Наличие на складе: Поставка под заказ.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 4697 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Marketing Management: A Customer-Oriented Approach

Автор: Clow Kenneth E., Baack Donald
Название: Marketing Management: A Customer-Oriented Approach
ISBN: 1412963125 ISBN-13(EAN): 9781412963121
Издательство: Sage Publications
Рейтинг:
Цена: 12065 р.
Наличие на складе: Поставка под заказ.

Описание: Managing a marketing department or marketing program requires and understanding of management principles and how they are implemented. This text provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm`s customers. It integrates the concepts of marketing and management.

Introduction to Marketing: Theory and Practice

Автор: Palmer, Adrian (Professor of Services Marketing, U
Название: Introduction to Marketing: Theory and Practice
ISBN: 0199266271 ISBN-13(EAN): 9780199266272
Издательство: Oxford Academ
Цена: 3121 р.
Наличие на складе: Поставка под заказ.

Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.


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