Customer-oriented Marketing Strategy: Theory and Practice, Dalgic Tevflik
Автор: Wirtz Jochen Et Al Название: Services Marketing: People, Technology, Strategy (Eighth Edition) ISBN: 1944659013 ISBN-13(EAN): 9781944659011 Издательство: World Scientific Publishing Рейтинг: Цена: 6071 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.
Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Автор: Walker Название: Marketing strategy ISBN: 0071116745 ISBN-13(EAN): 9780071116749 Издательство: McGraw-Hill Цена: 2925 р. Наличие на складе: Поставка под заказ.
Описание: "Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functial relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Автор: Walker Название: Marketing strategy ISBN: 0072961902 ISBN-13(EAN): 9780072961904 Издательство: McGraw-Hill Рейтинг: Цена: 8568 р. Наличие на складе: Поставка под заказ.
Описание: "Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Автор: Jobber Название: Principles and practice of marketing ISBN: 0077114159 ISBN-13(EAN): 9780077114152 Издательство: McGraw-Hill Цена: 4283 р. Наличие на складе: Поставка под заказ.
Описание: Useful for all marketing students, this book demonstrates the essential marketing principles. It is also suitable for introductory marketing modules at undergraduate or MBA level.
Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.
Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.
Автор: Clow Kenneth E., Baack Donald Название: Marketing Management: A Customer-Oriented Approach ISBN: 1412963125 ISBN-13(EAN): 9781412963121 Издательство: Sage Publications Рейтинг: Цена: 12065 р. Наличие на складе: Поставка под заказ.
Описание: Managing a marketing department or marketing program requires and understanding of management principles and how they are implemented. This text provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm`s customers. It integrates the concepts of marketing and management.
Автор: Palmer, Adrian (Professor of Services Marketing, U Название: Introduction to Marketing: Theory and Practice ISBN: 0199266271 ISBN-13(EAN): 9780199266272 Издательство: Oxford Academ Цена: 3121 р. Наличие на складе: Поставка под заказ.
Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.
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