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Customer-oriented Marketing Strategy: Theory and Practice, Dalgic Tevflik



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Цена: 2996р.
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Автор: Dalgic Tevflik
Название:  Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 9781606495209
Издательство: McGraw-Hill
Классификация:
ISBN-10: 1606495208
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.26 кг.
Дата издания: 15.01.2012
Язык: English
Иллюстрации: Illustrations
Размер: 229 x 153 x 9
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии



Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 5933 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Marketing Management: A Customer-Oriented Approach

Автор: Clow Kenneth E., Baack Donald
Название: Marketing Management: A Customer-Oriented Approach
ISBN: 1412963125 ISBN-13(EAN): 9781412963121
Издательство: Sage Publications
Рейтинг:
Цена: 14784 р.
Наличие на складе: Поставка под заказ.

Описание: Managing a marketing department or marketing program requires and understanding of management principles and how they are implemented. This text provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm`s customers. It integrates the concepts of marketing and management.

Introduction to Marketing: Theory and Practice

Автор: Palmer, Adrian (Professor of Services Marketing, U
Название: Introduction to Marketing: Theory and Practice
ISBN: 0199266271 ISBN-13(EAN): 9780199266272
Издательство: Oxford Academ
Цена: 3959 р.
Наличие на складе: Поставка под заказ.

Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.

Database Marketing / Theory and Practice

Автор: Blattberg Robert C., Kim Byung-Do, Neslin Scott A.
Название: Database Marketing / Theory and Practice
ISBN: 0387725784 ISBN-13(EAN): 9780387725789
Издательство: Springer
Рейтинг:
Цена: 17963 р.
Наличие на складе: Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. The first part of the book describes the contemporary context of database marketing and its impact on business performance. Parts 2-4 present database marketing tools, including how to collect the data and perform analysis. Chapters 5-7 focus on the key concept of lifetime value of the customer (LTV); chapters 8-10 focus on the basic tasks of compiling data, field testing, and predictive modeling; and chapters 11-19 cover the statistical methods used primarily in predictive modeling. Parts 5 and 6 focus on specific problems addressed by database marketing. They largely draw on the tools described in Parts 2-4. Part 5 covers customer management activities, including acquiring customers (Chapter 20), cross- and up-selling (Chapter 21), frequency reward programs (Chapter 22), Customer Tier Programs (Chapter 23), Churn management (Chapter 24), multi-channel customer management (Chapter 25), and acquisition and retention management (Chapter 26). Part 6 focuses on the marketing mix, particularly communications (Chapters 27 and 28) and pricing (Chapter 29) issues. The result is a comprehensive treatment of the field of database marketing, including strategic issues, tools, and problem-solving, that will serve as an essential resource for both professionals and academics in marketing and related areas.

Global Marketing: Contemporary Theory, Practice, and Cases

Автор: Ilan Alon, Rollins College
Название: Global Marketing: Contemporary Theory, Practice, and Cases
ISBN: 0071318208 ISBN-13(EAN): 9780071318204
Издательство: McGraw-Hill
Цена: 7435 р.
Наличие на складе: Нет в наличии.

Advanced Theory and Practice in Sport Marketing

Автор: Schwarz Eric
Название: Advanced Theory and Practice in Sport Marketing
ISBN: 0415518482 ISBN-13(EAN): 9780415518482
Издательство: Taylor&Francis
Рейтинг:
Цена: 5444 р.
Наличие на складе: Поставка под заказ.

Описание: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Marketing: Theory, Evidence, Practice

Автор: Sharp, Byron
Название: Marketing: Theory, Evidence, Practice
ISBN: 0195573552 ISBN-13(EAN): 9780195573558
Издательство: Oxford Academ
Рейтинг:
Цена: 8580 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presentsinformation that is practical and interesting in a style that is theoretical and accessible.

Global Marketing: Contemporary Theory, Practice, and Cases

Автор: Alon Ilan
Название: Global Marketing: Contemporary Theory, Practice, and Cases
ISBN: 0078029279 ISBN-13(EAN): 9780078029271
Издательство: McGraw-Hill
Цена: 16873 р.
Наличие на складе: Нет в наличии.

Описание: Hailing from America, Europe and the Middle East, the authors of "Global Marketing" provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
Рейтинг:
Цена: 3861 р.
Наличие на складе: Невозможна поставка.

Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.

Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 6600 р.
Наличие на складе: Невозможна поставка.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
Рейтинг:
Цена: 2771 р.
Наличие на складе: Поставка под заказ.

Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 7260 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.


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