Контакты/Адрес/Проезд   Доставка и Оплата
История
  +7(495) 980-12-10
  10:00-18:00 пн-сб
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Специальные предложения | Бестселлеры
 
Читайте отзывы покупателей и оценивайте качество магазина на Яндекс.Маркете
Информация
Online Каталоги
Каталог учебной литературы
по английскому языку >>>

Каталог учебной литературы
по английскому языку >>>


Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide, Ralph F. Wilson


Варианты приобретения
Цена: 2193р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 514 шт.  Склад Америка: 120 шт.  
При оформлении заказа до: 22 ноя 2019
Ориентировочная дата поставки: середина Декабря

Добавить в корзину
в Мои желания
Автор: Ralph F. Wilson
Название:  Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide   (Планирование Вашей маркетинговой интернет-стратегии)
Издательство: Wiley
Классификация:
Деловая стратегия
Продажи и маркетинг
Интернет

ISBN: 0471441090
ISBN-13(EAN): 9780471441090
ISBN: 0-471-44109-0
ISBN-13(EAN): 978-0-471-44109-0
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.394 кг.
Дата издания: 02.11.2001
Язык: ENG
Иллюстрации: Illustrations
Размер: 22.86 x 15.24 x 1.96 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: A doctor ebiz guide
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.
Дополнительное описание: Кол-во стр.: 272
Формат: 229 x 156
Дата издания: 2001
Илюстрации: Illustrations
Вес: 312
Круг читателей: undergraduate; postgraduate; research, professional





Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 6071 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Marketing Management and Strategy

Автор: Tesar George
Название: Marketing Management and Strategy
ISBN: 0415783348 ISBN-13(EAN): 9780415783347
Издательство: Taylor&Francis
Рейтинг:
Цена: 4388 р.
Наличие на складе: Невозможна поставка.

Описание: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Автор: Forbes David
Название: The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
ISBN: 1137502037 ISBN-13(EAN): 9781137502032
Издательство: Springer
Рейтинг:
Цена: 2524 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author`s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Marketing Strategy Pack

Автор: Lee
Название: Marketing Strategy Pack
ISBN: 1107651301 ISBN-13(EAN): 9781107651302
Издательство: Cambridge Academ
Рейтинг:
Цена: 9054 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. With a matching structure and topical emphasis, the accompanying Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies.

Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy

Автор: Strauss R
Название: Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy
ISBN: 0470721677 ISBN-13(EAN): 9780470721674
Издательство: Wiley
Рейтинг:
Цена: 3865 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public.

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Автор: Levinson Jay Conrad, Meyerson Mitch, Scarborough M
Название: Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
ISBN: 1599181940 ISBN-13(EAN): 9781599181943
Издательство: McGraw-Hill
Рейтинг:
Цена: 1566 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers you a step-by-step system on how to apply the `Guerrilla` strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

Автор: Fox Vanessa
Название: Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
ISBN: 0470537191 ISBN-13(EAN): 9780470537190
Издательство: Wiley
Рейтинг:
Цена: 1880 р.
Наличие на складе: Поставка под заказ.

Описание: Your Online Strategy IS Your Business Strategy.

Marketing Strategy and Management

Автор: Baker Michael J
Название: Marketing Strategy and Management
ISBN: 1137025824 ISBN-13(EAN): 9781137025821
Издательство: Springer
Рейтинг:
Цена: 6544 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The fifth edition of Marketing Strategy and Management builds upon Michael Baker`s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Analysis for marketing planning

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
Рейтинг:
Цена: 5224 р.
Наличие на складе: Поставка под заказ.

Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Strategic Marketing Planning for the Small to Medium Sized B

Название: Strategic Marketing Planning for the Small to Medium Sized B
ISBN: 1606493736 ISBN-13(EAN): 9781606493731
Издательство: McGraw-Hill
Рейтинг:
Цена: 2193 р.
Наличие на складе: Поставка под заказ.

Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

Marketing Planning

Название: Marketing Planning
ISBN: 0077127137 ISBN-13(EAN): 9780077127138
Издательство: McGraw-Hill
Рейтинг:
Цена: 4701 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте  Мобильная версия