Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
Описание: Introducing a Business Model for IT Bloggers, speakers, and software executives, this book helps you to learn how to assess your current and future IT profile. It allows aligning your IT organization with business priorities. It helps to map technology delivery plans according to business priorities.
Описание: A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability.
Автор: Watkins Название: Information Technology, Organizations and People ISBN: 0415181658 ISBN-13(EAN): 9780415181655 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This wide-ranging volume presents in-depth research into the effect of new information technologies on organizational structure and is based on a series of rolling surveys carried out between 1989 and the present day.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Mcgrath, Michael E. Название: Product strategy for high technology companies ISBN: 0071362460 ISBN-13(EAN): 9780071362467 Издательство: McGraw-Hill Рейтинг: Цена: 9951.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn`t.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
