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In The Court of Public Opinion: Winning Your Case with Public Relations, James F. Haggerty


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Автор: James F. Haggerty
Название:  In The Court of Public Opinion: Winning Your Case with Public Relations
Издательство: Wiley
Классификация:
Продажи и маркетинг
Юридические навыки и практика

ISBN: 0471307424
ISBN-13(EAN): 9780471307426
ISBN: 0-471-30742-4
ISBN-13(EAN): 978-0-471-30742-6
Обложка/Формат: Hardcover
Страницы: 258
Вес: 0.51 кг.
Дата издания: April 15, 2003
Язык: ENG
Размер: 23.01 x 16.15 x 2.44 cm
Ссылка на Издательство: Link
Поставляется из: Англии
Дополнительное описание: Кол-во стр.: 288
Формат: 239 x 158
Дата издания: 2003
Вес: 510
Круг читателей: undergraduate; postgraduate; research, professional





Public relations metrics

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
Рейтинг:
Цена: 4074 р.
Наличие на складе: Невозможна поставка.

Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Overview to the Public Relations Function

Название: Overview to the Public Relations Function
ISBN: 1606490990 ISBN-13(EAN): 9781606490990
Издательство: McGraw-Hill
Рейтинг:
Цена: 2193 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.

Practitioner`s Guide to Public Relations Research, Measureme

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Handbook of Strategic Public Relations and Integrated Commun

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
Рейтинг:
Цена: 6269 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

Strategic planning for public relations

Автор: Smith, Ronald D.
Название: Strategic planning for public relations
ISBN: 0805852395 ISBN-13(EAN): 9780805852394
Издательство: Taylor&Francis
Рейтинг:
Цена: 3761 р.
Наличие на складе: Поставка под заказ.

Описание: Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice.

Public relations handbook

Автор: Theaker, Alison
Название: Public relations handbook
ISBN: 0415428025 ISBN-13(EAN): 9780415428026
Издательство: Taylor&Francis
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Цена: 2611 р.
Наличие на складе: Поставка под заказ.

Описание: Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses its professionalism and regulation.

Public relations writing

Автор: Bivins, Thomas
Название: Public relations writing
ISBN: 0071101837 ISBN-13(EAN): 9780071101837
Издательство: McGraw-Hill
Рейтинг:
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Описание: Provides students with the useful skills for developing and writing public relations materials, covering various areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts.

The AMA Handbook of Public Relations

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Поставка под заказ.

Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Dealing with consumer uncertainty / Public Relations in the Food Sector

Автор: Bergmann Karin
Название: Dealing with consumer uncertainty / Public Relations in the Food Sector
ISBN: 3540425292 ISBN-13(EAN): 9783540425298
Издательство: Springer
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Цена: 12154 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.

Public relations writing worktext

Автор: Zappala, Joseph Carden, Ann R.
Название: Public relations writing worktext
ISBN: 0415997542 ISBN-13(EAN): 9780415997546
Издательство: Taylor&Francis
Рейтинг:
Цена: 5537 р.
Наличие на складе: Поставка под заказ.

Описание: A writing and planning resource for public relations students and practitioners.

Public Relations: Contemporary Issues And Techniques

Автор: Baines Et Al
Название: Public Relations: Contemporary Issues And Techniques
ISBN: 0750657243 ISBN-13(EAN): 9780750657242
Издательство: Elsevier Science
Рейтинг:
Цена: 4296 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This work critically analyzes the Disney empire and its products from a variety of approaches and methodologies. The book presents a political economic dissection of the various sectors of the current Disney empire, and considers different versions of Disney`s history. A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

Strategic Public Relations Management

Автор: Austin EricaWeintraub
Название: Strategic Public Relations Management
ISBN: 0805853812 ISBN-13(EAN): 9780805853810
Издательство: Taylor&Francis
Рейтинг:
Цена: 3865 р.
Наличие на складе: Поставка под заказ.

Описание: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.


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