In The Court of Public Opinion: Winning Your Case with Public Relations, James F. Haggerty
Автор: Smith, Ronald D. Название: Strategic planning for public relations ISBN: 0805852395 ISBN-13(EAN): 9780805852394 Издательство: Taylor&Francis Рейтинг: Цена: 3761 р. Наличие на складе: Поставка под заказ.
Описание: Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice.
Описание: The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.
Автор: Smith, Ronald D. Название: Strategic planning for public relations ISBN: 0415994225 ISBN-13(EAN): 9780415994224 Издательство: Taylor&Francis Рейтинг: Цена: 4283 р. Наличие на складе: Невозможна поставка.
Описание: Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 4074 р. Наличие на складе: Невозможна поставка.
Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Описание: Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.
Автор: Theaker, Alison Название: Public relations handbook ISBN: 0415428025 ISBN-13(EAN): 9780415428026 Издательство: Taylor&Francis Рейтинг: Цена: 2611 р. Наличие на складе: Поставка под заказ.
Описание: Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses its professionalism and regulation.
Автор: Bivins, Thomas Название: Public relations writing ISBN: 0071101837 ISBN-13(EAN): 9780071101837 Издательство: McGraw-Hill Рейтинг: Цена: 3447 р. Наличие на складе: Невозможна поставка.
Описание: Provides students with the useful skills for developing and writing public relations materials, covering various areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts.
Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 2925 р. Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Автор: Zappala, Joseph Carden, Ann R. Название: Public relations writing worktext ISBN: 0415997542 ISBN-13(EAN): 9780415997546 Издательство: Taylor&Francis Рейтинг: Цена: 5537 р. Наличие на складе: Поставка под заказ.
Описание: A writing and planning resource for public relations students and practitioners.
Описание: This work critically analyzes the Disney empire and its products from a variety of approaches and methodologies. The book presents a political economic dissection of the various sectors of the current Disney empire, and considers different versions of Disney`s history. A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
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