Business Ethics: Mistakes and Successes, Robert F. Hartley
Автор: Hartley Robert F Название: Marketing Mistakes and Successes ISBN: 1118078462 ISBN-13(EAN): 9781118078464 Издательство: Wiley Рейтинг: Цена: 24738 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
Описание: Do between-country differences in rates of smoking-related diseases reflect differences in tobacco-control policies? What would be a country`s health gain if it implemented the policies of the best-performing country? Which social, economic and political factors influence a country`s success in health policy? This title deals with these questions.
Описание: Examining the aftermath of problems with human-technical systems, this book explores the significant efforts of those who have made a positive difference. It represents a variety of cognitive engineering applications, including training, design, military, transportation, communications, medicine, and emergency response in the nuclear industry.
Автор: Eduard Brau Название: Successes of the International Monetary Fund ISBN: 0230203132 ISBN-13(EAN): 9780230203136 Издательство: Springer Рейтинг: Цена: 12016 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a definitive account of the recent history of the International Monetary Fund, and the successes it has enjoyed since it was founded. With fascinating contributions by current and former IMF staff members, this book offers a unique insight into the workings of the organization and explores how it has benefited many.
Описание: Emphasizes the idea that much of the progress in ecosystem research has been driven by the emergence of environmental problems that could not be addressed by science, by focusing on successes, limitations, and frontiers in ecosystem studies. This work is useful for students and scientists throughout the ecological and environmental communities.
Описание: To know what works, understand what didn't! Great business leaders don't manage to avoid mistakes. They manage to learn from them. Now, you can go out
and make your own errors - and suffer the consequences - or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of
some of the foremost corporations and business leaders.
In the ninth edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to
examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost
opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to
success.Under the microscope, you'll find such instructive cases as: Quaker's acquisition of Snapple that was anything but sweet; Euro Disney's bungling of a successful format; Ford's
crash-and-burn handling of the Explorer/Firestone fiasco; Vanguard's success in taking the road less travelled; Southwest Airlines' dubious challenge to "try to match our prices"; and
Boeing's continuing battle for dominance with Airbus. Fully revised and updated, the "Management Mistakes", ninth edition covers every key aspect of management: managing
performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship.
And for the first time, the book includes
"Great Comebacks" - tales of companies and leaders who actually did learn from their mistakes, so you can too.
Автор: Hartley Название: Marketing Mistakes and Successes, 11e ISBN: 0470169818 ISBN-13(EAN): 9780470169810 Издательство: Wiley Рейтинг: Цена: 15357 р. Наличие на складе: Поставка под заказ.
Описание: This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today`s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
Автор: Hartley, Robert F. Название: Marketing mistakes and successes ISBN: 0471743216 ISBN-13(EAN): 9780471743217 Издательство: Wiley Рейтинг: Цена: 3756 р. Наличие на складе: Поставка под заказ.
Описание: Even corporate giants make mistakes. This title helps you to learn from the best of them. It offers behind-the-scenes look at some of the notable marketing mistakes and successes. It teaches how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities.
Автор: Hartley Название: Management Mistakes and Successes ISBN: 0470530529 ISBN-13(EAN): 9780470530528 Издательство: Wiley Рейтинг: Цена: 11666 р. Наличие на складе: Поставка под заказ.
Описание: Hartley s casebook is rich in content with easy to read case studies that are well suited for business professionals. They ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts.