Special Events: Event Leadership for a New World, 4th Edition, Joe Goldblatt

Автор: Richard Normann
Название: Service Management : Strategy and Leadership in Service Business, 3rd Edition
ISBN: 0471494399 ISBN-13(EAN): 9780471494393
Издательство: Wiley
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Цена: 6336.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.

Автор: Allen, Johnny O`toole, William Harris, Robert Mcdo
Название: Festival and special event management
ISBN: 1742164617 ISBN-13(EAN): 9781742164618
Издательство: Wiley
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Цена: 7126.00 р.
Наличие на складе: Поставка под заказ.

Описание: Festival and Special Event Management, 5^thedition continues the comprehensive overview of the theoryand procedures associated with festivals and special eventsestablished in previous editions. The new edition of thismarket-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisationof event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of eventstrategies, and the different perspectives of event management areall discussed. This edition aims to embrace and extend the growingbody of knowledge relating to event management by tracking many ofthe recent changes and developments in the field. This offersstudents a current, relevant textbook for their study andprofessional reference.