International Marketing Research, 3rd Edition, C. Samuel Craig

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 9362.00 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: David A. Aaker (Author), V. Kumar (Author), Robert Leone (Author), George S. Day (Author)
Название: Marketing Research, 11th Edition International Student Version
ISBN: 1118321812 ISBN-13(EAN): 9781118321812
Издательство: Wiley
Рейтинг:
Цена: 7602.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
Рейтинг:
Цена: 8070.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.