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Strategic International Marketing, Melewar T C

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Цена: 5609р.
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 192 шт.  Склад Америка: 64 шт.  
При оформлении заказа до: 28 фев 2020
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Автор: Melewar T C
Название:  Strategic International Marketing   (Т.С.Мелевар: Стратегический международный маркетинг)
Издательство: Springer
Продажи и маркетинг

ISBN: 0230580246
ISBN-13(EAN): 9780230580244
ISBN: 0-230-58024-6
ISBN-13(EAN): 978-0-230-58024-4
Обложка/Формат: Paperback
Страницы: 368
Вес: 0.656 кг.
Дата издания: 09.12.2011
Язык: ENG
Иллюстрации: Biography
Размер: 246 X 189 X 24
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: An advanced perspective
Ссылка на Издательство: Link
Поставляется из: Германии
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Цена: 6478 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Marketing research revised (3rd) international edition

Автор: Hair
Название: Marketing research revised (3rd) international edition
ISBN: 0077109368 ISBN-13(EAN): 9780077109363
Издательство: McGraw-Hill
Цена: 3176 р.
Наличие на складе: Невозможна поставка.

Описание: "The Revised International Editi of Marketing Research, 3/e" includes a variety of UK and European cases, providing European students with a clear insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information, and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

International Marketing Research, 3rd Edition

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
Цена: от 4628 р.
Наличие на складе: Есть

Описание: The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques.

International Marketing: Six Volume Set

Автор: Kotabe M
Название: International Marketing: Six Volume Set
ISBN: 1412928303 ISBN-13(EAN): 9781412928304
Издательство: Sage Publications
Цена: 111628 р.
Наличие на складе: Поставка под заказ.

Описание: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances.

Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets.Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success.

Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product diffusion, global b anding, global advertising, global pricing, global distribution.

International Retail Marketing

Автор: Bruce Et Al
Название: International Retail Marketing
ISBN: 0750657480 ISBN-13(EAN): 9780750657488
Издательство: Elsevier Science
Цена: 4296 р.
Наличие на складе: Невозможна поставка.

Описание: Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

Network Dynamics In International Marketing Ibm

Автор: Naude
Название: Network Dynamics In International Marketing Ibm
ISBN: 0080433588 ISBN-13(EAN): 9780080433585
Издательство: Elsevier Science
Цена: 8317 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

International Direct Marketing

Автор: Krafft
Название: International Direct Marketing
ISBN: 3540396314 ISBN-13(EAN): 9783540396314
Издательство: Springer
Цена: 7199 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Direct marketing is a dominant domestic marketing instrument in many countries. Direct marketing follows the path of the advances of globalization. This is a guide to international direct marketing. It focuses on IDM and combines knowledge, practice and data. It provides a review by covering relevant sources ranging from journals to magazines.

International marketing of travel and tourism

Автор: Vellas, Francois Becherel, Lionel
Название: International marketing of travel and tourism
ISBN: 0333717597 ISBN-13(EAN): 9780333717592
Издательство: Springer
Цена: 5609 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism`s commercialization. This is an examination of the changes in the international marketing of tourism.

International marketing

Автор: Backhaus, Klaus Buschken, Joachim Voeth, Markus
Название: International marketing
ISBN: 0333963881 ISBN-13(EAN): 9780333963883
Издательство: Springer
Цена: 6544 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company`s different national marketing programmes.

International marketing

Автор: Onkvisit, Sak Shaw, John
Название: International marketing
ISBN: 0415772621 ISBN-13(EAN): 9780415772624
Издательство: Taylor&Francis
Цена: 5746 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn`t mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.

International Marketing

Автор: Ogenyi Omar
Название: International Marketing
ISBN: 140390068X ISBN-13(EAN): 9781403900685
Издательство: Springer
Цена: 6544 р.
Наличие на складе: Поставка под заказ.

Описание: International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.

Wiley International Encyclopedia of Marketing

Автор: Sheth
Название: Wiley International Encyclopedia of Marketing
ISBN: 1405161787 ISBN-13(EAN): 9781405161787
Издательство: Wiley
Цена: 73150 р.
Наличие на складе: Поставка под заказ.

Описание: With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.

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