Автор: David A. Aaker (Author), V. Kumar (Author), Robert Leone (Author), George S. Day (Author) Название: Marketing Research, 11th Edition International Student Version ISBN: 1118321812 ISBN-13(EAN): 9781118321812 Издательство: Wiley Рейтинг: Цена: 7602.00 р. Наличие на складе: Поставка под заказ.
Описание: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
Автор: C. Samuel Craig Название: International Marketing Research, 3rd Edition ISBN: 0470010959 ISBN-13(EAN): 9780470010952 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Поставка под заказ.
Описание: The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
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