Автор: Cravens David Название: Strategic Marketing ISBN: 0071326235 ISBN-13(EAN): 9780071326230 Издательство: McGraw-Hill Рейтинг: Цена: 6478 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.
Описание: "The Revised International Editi of Marketing Research, 3/e" includes a variety of UK and European cases, providing European students with a clear insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information, and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Описание: The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques.
Автор: Kotabe M Название: International Marketing: Six Volume Set ISBN: 1412928303 ISBN-13(EAN): 9781412928304 Издательство: Sage Publications Рейтинг: Цена: 111628 р. Наличие на складе: Поставка под заказ.
Описание: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular
emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and
economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge
papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic
Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks
at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing
strategies for emerging markets.Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of
global strategy, strategic alliances, learning and trust, recipes for alliance success.
Volume Five: looks at global sourcing, global sourcing in a service context, market
segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product
diffusion, global b
anding, global advertising, global pricing, global distribution.
Автор: Bruce Et Al Название: International Retail Marketing ISBN: 0750657480 ISBN-13(EAN): 9780750657488 Издательство: Elsevier Science Рейтинг: Цена: 4296 р. Наличие на складе: Невозможна поставка.
Описание: Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.
Описание: Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.
Автор: Krafft Название: International Direct Marketing ISBN: 3540396314 ISBN-13(EAN): 9783540396314 Издательство: Springer Рейтинг: Цена: 7199 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Direct marketing is a dominant domestic marketing instrument in many countries. Direct marketing follows the path of the advances of globalization. This is a guide to international direct marketing. It focuses on IDM and combines knowledge, practice and data. It provides a review by covering relevant sources ranging from journals to magazines.
Автор: Vellas, Francois Becherel, Lionel Название: International marketing of travel and tourism ISBN: 0333717597 ISBN-13(EAN): 9780333717592 Издательство: Springer Рейтинг: Цена: 5609 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism`s commercialization. This is an examination of the changes in the international marketing of tourism.
Автор: Backhaus, Klaus Buschken, Joachim Voeth, Markus Название: International marketing ISBN: 0333963881 ISBN-13(EAN): 9780333963883 Издательство: Springer Рейтинг: Цена: 6544 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company`s different national marketing programmes.
Автор: Onkvisit, Sak Shaw, John Название: International marketing ISBN: 0415772621 ISBN-13(EAN): 9780415772624 Издательство: Taylor&Francis Рейтинг: Цена: 5746 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn`t mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.
Автор: Ogenyi Omar Название: International Marketing ISBN: 140390068X ISBN-13(EAN): 9781403900685 Издательство: Springer Рейтинг: Цена: 6544 р. Наличие на складе: Поставка под заказ.
Описание: International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.
Описание: With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
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