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Microeconomics for MBAs, Richard B. McKenzie


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Цена: 3160р.
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Автор: Richard B. McKenzie
Название:  Microeconomics for MBAs   (Микроэкономика для MBA)
Издательство: Cambridge Academ
Классификация:
Экономика, Финансы, Бизнес И Промышленность
Экономика
Микроэкономика

ISBN: 0521859816
ISBN-13(EAN): 9780521859813
ISBN: 0-521-85981-6
ISBN-13(EAN): 978-0-521-85981-3
Обложка/Формат: Hardback
Страницы: 716
Вес: 1.398 кг.
Дата издания: 13.02.2006
Язык: ENG
Иллюстрации: 16 tables 123 figures
Размер: 23.47 x 19.96 x 4.24 cm
Читательская аудитория: Professional & vocational
Подзаголовок: The economic way of thinking for managers
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ‘Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
Дополнительное описание: Subject: Economics, business studies / Microeconomics
Readership: business, management, microeconomics
Level: graduate students, undergraduate students
Format: 229 x 197 mm 716pp 16 tables 123 figures
Chapter Titles: 1. Microeconomics, a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behaviour at work in society and business; 4. The logic of group behaviour in business and elsewhere; 5. Government controls: how management incentives are affected; 6. Reasons for firm incentives; 7. Consumer choice and demand in traditional and network markets; 8. Product costs and business decisions; 9. Production cost short run and long run; 10. Firm production under idealized competitive conditions; 11. Monopoly power and firm pricing decisions; 12. Firm strategy under imperfectly competitive market conditions and under government regulations; 13. Competitive and monopsonistic labor markets; 14. Problems in collective decision making; 15. International trade and finance.





      Новое издание
Microeconomics for MBAs

Автор: Richard B. McKenzie, Dwight R. Lee
Название: Microeconomics for MBAs
ISBN: 0521191475 ISBN-13(EAN): 9780521191470
Издательство: Cambridge Academ
Цена: 6244 р.
Наличие на складе: Поставка под заказ.
Описание: The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.


Intermediate Microeconomics

Автор: Varian Hal R
Название: Intermediate Microeconomics
ISBN: 0393920771 ISBN-13(EAN): 9780393920772
Издательство: Wiley
Рейтинг:
Цена: 5382 р.
Наличие на складе: Нет в наличии.

Описание: Rigorous and modern-the #1 text for Intermediate Microeconomics from the chief economist at Google.

The Microeconomics of Complex Economies,

Автор: Wolfram Elsner
Название: The Microeconomics of Complex Economies,
ISBN: 0124115853 ISBN-13(EAN): 9780124115859
Издательство: Elsevier Science
Рейтинг:
Цена: 6054 р. 6727.00 -10%
Наличие на складе: Нет в наличии.

Описание: The Microeconomics of Complex Economies uses game theory, modeling approaches, formal techniques, and computer simulations to teach useful, accessible approaches to real modern economies. It covers topics of information and innovation, including national and regional systems of innovation; clustered and networked firms; and open-source/open-innovation production and use. Its final chapter on policy perspectives and decisions confirms the value of the toolset. Written so chapters can be used independently, the book includes an introduction to computer simulation and pedagogical supplements. Its formal, accessible treatment of complexity goes beyond the scopes of neoclassical and mainstream economics. The highly interdependent economy of the 21st century demands a reconsideration of economic theories.

Автор: Besanko
Название: Microeconomics 2nd Edition with Registration Password Protect Set
ISBN: 0471786942 ISBN-13(EAN): 9780471786948
Издательство: Wiley
Цена: 13585 р.
Наличие на складе: Нет в наличии.

Автор: Besanko
Название: Microeconomics 2E with Student Study Guide and Aplia Reg Card Set
ISBN: 0470096136 ISBN-13(EAN): 9780470096130
Издательство: Wiley
Цена: 16093 р.
Наличие на складе: Нет в наличии.

Автор: Besanko
Название: Microeconomics 2nd Edition with Wiley Plus Set
ISBN: 047010306X ISBN-13(EAN): 9780470103067
Издательство: Wiley
Цена: 4175 р.
Наличие на складе: Нет в наличии.

Автор: Besanko
Название: Wiley Plus Stand-alone to accompany Microeconomics, 3rd Edition
ISBN: 0470109157 ISBN-13(EAN): 9780470109151
Издательство: Wiley
Цена: 2613 р.
Наличие на складе: Нет в наличии.

Автор: Besanko
Название: Wiley Plus/Web CT Stand-alone to accompany Microeconomics, 2nd Edition
ISBN: 0470078456 ISBN-13(EAN): 9780470078457
Издательство: Wiley
Цена: 2613 р.
Наличие на складе: Нет в наличии.

Автор: Besanko
Название: Wiley Plus Stand-alone to accompany Microeconomics, 2nd Edition
ISBN: 0470075384 ISBN-13(EAN): 9780470075388
Издательство: Wiley
Цена: 2613 р.
Наличие на складе: Нет в наличии.

Microeconomics, Study Guide, 3rd Edition

Автор: Besanko
Название: Microeconomics, Study Guide, 3rd Edition
ISBN: 0470233338 ISBN-13(EAN): 9780470233337
Издательство: Wiley
Рейтинг:
Цена: 15709 р.
Наличие на складе: Нет в наличии.

Описание: Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked out problems that provide a step by step road map to help them solve numerical problems. In addition, extensive real world examples are integrated throughout the chapters that show contemporary applications of the theory.

Each chapter also opens with an engaging example to draw readers into the material.

Автор: Besanko
Название: Microeconomics 2nd Edition with Student Study Guide and WileyPlus Set
ISBN: 0470101466 ISBN-13(EAN): 9780470101469
Издательство: Wiley
Цена: 17870 р.
Наличие на складе: Нет в наличии.

Microeconomics, 3rd Edition

Автор: Besanko
Название: Microeconomics, 3rd Edition
ISBN: 0470049243 ISBN-13(EAN): 9780470049242
Издательство: Wiley
Цена: 10131 р.
Наличие на складе: Нет в наличии.

Описание: Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked out problems that provide a step by step road map to help them solve numerical problems. In addition, extensive real world examples are integrated throughout the chapters that show contemporary applications of the theory.

Each chapter also opens with an engaging example to draw readers into the material.

Автор: Besanko
Название: Microeconomics, Textbook and Student Study Guide, 3rd Edition
ISBN: 047029065X ISBN-13(EAN): 9780470290651
Издательство: Wiley
Цена: 12540 р.
Наличие на складе: Нет в наличии.

Описание: Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked-out problems that provide a step-by-step road map to help them solve numerical problems. In addition, extensive real-world examples are integrated throughout the chapters that show contemporary applications of the theory.

Each chapter also opens with an engaging example to draw readers into the material.


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