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Microeconomics for MBAs, Richard B. McKenzie

Автор: Richard B. McKenzie
Название:  Microeconomics for MBAs   (Микроэкономика для MBA)
Издательство: Cambridge Academ
Классификация:
Экономика, Финансы, Бизнес И Промышленность
Экономика
Микроэкономика

ISBN: 0521859816
ISBN-13(EAN): 9780521859813
ISBN: 0-521-85981-6
ISBN-13(EAN): 978-0-521-85981-3
Обложка/Формат: Hardback
Страницы: 716
Вес: 1.398 кг.
Дата издания: 13.02.2006
Язык: ENG
Иллюстрации: 16 tables 123 figures
Размер: 23.47 x 19.96 x 4.24 cm
Читательская аудитория: Professional & vocational
Подзаголовок: The economic way of thinking for managers
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ‘Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
Дополнительное описание: Subject: Economics, business studies / Microeconomics
Readership: business, management, microeconomics
Level: graduate students, undergraduate students
Format: 229 x 197 mm 716pp 16 tables 123 figures
Chapter Titles: 1. Microeconomics, a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behaviour at work in society and business; 4. The logic of group behaviour in business and elsewhere; 5. Government controls: how management incentives are affected; 6. Reasons for firm incentives; 7. Consumer choice and demand in traditional and network markets; 8. Product costs and business decisions; 9. Production cost short run and long run; 10. Firm production under idealized competitive conditions; 11. Monopoly power and firm pricing decisions; 12. Firm strategy under imperfectly competitive market conditions and under government regulations; 13. Competitive and monopsonistic labor markets; 14. Problems in collective decision making; 15. International trade and finance.



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  Новое издание
Microeconomics for MBAs

Автор: Richard B. McKenzie, Dwight R. Lee
Название: Microeconomics for MBAs
ISBN: 0521191475 ISBN-13(EAN): 9780521191470
Издательство: Cambridge Academ
Цена: 5587 р.
Наличие на складе: Поставка под заказ.
Описание: The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

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Intermediate Microeconomics

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Издательство: Wiley
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Наличие на складе: Поставка под заказ.

Описание: Rigorous and modern-the #1 text for Intermediate Microeconomics from the chief economist at Google.

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The Microeconomics of Complex Economies,

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Microeconomics for MBAs

Автор: Richard B. McKenzie, Dwight R. Lee
Название: Microeconomics for MBAs
ISBN: 0521191475 ISBN-13(EAN): 9780521191470
Издательство: Cambridge Academ
Рейтинг:
Цена: 5587 р.
Наличие на складе: Поставка под заказ.

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Название: Core Microeconomics
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Наличие на складе: Поставка под заказ.

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Microeconomics for MBAs

Автор: McKenzie
Название: Microeconomics for MBAs
ISBN: 1107139481 ISBN-13(EAN): 9781107139480
Издательство: Cambridge Academ
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Наличие на складе: Поставка под заказ.

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Название: Microeconomics 2E with Student Study Guide and Aplia Reg Card Set
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Название: Wiley Plus/Web CT Stand-alone to accompany Microeconomics, 2nd Edition
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Название: Wiley Plus Stand-alone to accompany Microeconomics, 2nd Edition
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Название: Microeconomics, Study Guide, 3rd Edition
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Each chapter also opens with an engaging example to draw readers into the material.

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