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Microeconomics for MBAs, Richard B. McKenzie, Dwight R. Lee


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Автор: Richard B. McKenzie, Dwight R. Lee
Название:  Microeconomics for MBAs
Перевод названия: Микроэкономика для MBA
ISBN: 9780521191470
Издательство: Cambridge Academ
Классификация:
ISBN-10: 0521191475
Обложка/Формат: Hardback
Страницы: 568
Вес: 1.40 кг.
Дата издания: 09.07.2010
Серия: microeconomics, business economics, managerial economics
Язык: English
Издание: 2 rev ed
Иллюстрации: 125 b/w illus. 21 tables
Размер: 2010 246 x 189 mm 568pp 125 b/w illus. 21 t
Читательская аудитория: Professional & vocational
Подзаголовок: The economic way of thinking for managers
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the principal-agent problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.


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Microeconomics for MBAs

Автор: Richard B. McKenzie
Название: Microeconomics for MBAs
ISBN: 0521859816 ISBN-13(EAN): 9780521859813
Издательство: Cambridge Academ
Цена: 7128.00 р.
Наличие на складе: Поставка под заказ.
Описание: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ‘Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.


Microeconomics for MBAs

Автор: Richard B. McKenzie
Название: Microeconomics for MBAs
ISBN: 0521859816 ISBN-13(EAN): 9780521859813
Издательство: Cambridge Academ
Рейтинг:
Цена: 7128.00 р.
Наличие на складе: Поставка под заказ.

Описание: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ‘Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Microeconomics, Study Guide, 3rd Edition

Автор: Besanko
Название: Microeconomics, Study Guide, 3rd Edition
ISBN: 0470233338 ISBN-13(EAN): 9780470233337
Издательство: Wiley
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Цена: 23811.00 р.
Наличие на складе: Поставка под заказ.

Описание: Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked out problems that provide a step by step road map to help them solve numerical problems. In addition, extensive real world examples are integrated throughout the chapters that show contemporary applications of the theory.

Each chapter also opens with an engaging example to draw readers into the material.

Core Microeconomics

Автор: Core Microeconomics
Название: Core Microeconomics
ISBN: 1429206209 ISBN-13(EAN): 9781429206204
Издательство: Springer
Цена: 11179.00 р.
Наличие на складе: Поставка под заказ.

Описание: This is an introductory textbook covering the basics of microeconomics. It is an innovative core text accompanied by integrated unique supplements.A traditional textbook focusing on the core topics in microeconomics, it includes the usual textbook apparatus, including key terms and definitions. It also includes a set of innovative end-of-chapter questions and problems, many of which have been drawn from today's headlines and the business press.

The Microeconomics of Complex Economies

Автор: Wolfram Elsner
Название: The Microeconomics of Complex Economies
ISBN: 0124115853 ISBN-13(EAN): 9780124115859
Издательство: Elsevier Science
Рейтинг:
Цена: 12462.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents an introduction to the Microeconomics of Complexity that uses game theory, modeling approaches, formal techniques, and computer simulations to teach useful, accessible approaches to real modern economies. This book describes the usefulness of complex heterodox economics.


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