The (Un)Common Sense of Advertising, Tiwari S

Автор: Goddard, Angela
Название: Language of advertising
ISBN: 0415278031 ISBN-13(EAN): 9780415278034
Издательство: Taylor&Francis
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Цена: 3673.00 р.
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Описание: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between `reader` and advertisement.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 4275.00 р.
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Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Pardun Carol J
Название: Advertising and Society
ISBN: 0470673095 ISBN-13(EAN): 9780470673096
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

Автор: Neuhaus Jessamyn
Название: Housework and Housewives in American Advertising
ISBN: 1137347236 ISBN-13(EAN): 9781137347237
Издательство: Springer
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Цена: 4191.00 р.
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Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.