Language of advertising, Goddard, Angela

Автор: Cox Marian
Название: Cambridge IGCSE First Language English Workbook
ISBN: 1107695775 ISBN-13(EAN): 9781107695771
Издательство: Cambridge Education
Рейтинг:
Цена: от 978.00 р.
Наличие на складе: Есть

Описание: Up-to-date resources providing full coverage of Cambridge IGCSE® First Language English (0500 and 0522) for first examination in 2015. This updated, write-in Workbook can be used for independent learning, for homework tasks or revision. It contains text extracts from around the world with linked exercises for students to practise the skills they need for the Cambridge IGCSE. Exercises are grouped into 12 diverse units on cross-curricula topics which are not linked to the Coursebook themes, so students remain engaged in the reading material. The Workbook has been completely updated in line with the new syllabus. It is particularly suitable for students who need additional support with language and grammar. A microsite provides free online resources to support the course.

Автор: Stevens Sandra
Название: Teach Yourself Complete English as a Foreign Language
ISBN: 1444105922 ISBN-13(EAN): 9781444105926
Издательство: Taylor&Francis
Рейтинг:
Цена: 2448.00 р.
Наличие на складе: Поставка под заказ.

Автор: Christodoulides
Название: Advances in Advertising Research (Vol. VII)
ISBN: 3658152192 ISBN-13(EAN): 9783658152192
Издательство: Springer
Рейтинг:
Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Автор: Christison, M.
Название: What English Language Teachers Need to Know. Volume III
ISBN: 0415662559 ISBN-13(EAN): 9780415662550
Издательство: Taylor&Francis
Рейтинг:
Цена: 8114.00 р.
Наличие на складе: Поставка под заказ.

Описание: What English Teachers Need to Know, a set of companion texts designed for pre-service teachers and teachers new to the field of ELT, addresses the key question: What do English language teachers need to know and be able to do in order for their students to learn English? These texts work for teachers across different contexts (countries where English is the dominant language, one of the official languages, or taught as a foreign language); different levels (elementary/primary, secondary, college or university, or adult education); and different learning purposes (general English, workplace English, English for academic purposes, or English for specific purposes). Volume I, on understanding learning, provides the background information that teachers need to know and be able to use in their classroom. Volume II, on facilitating learning, covers the three main facets of teaching: planning, instructing, and assessing. Volume III, on designing curriculum, covers the contexts for, processes in, and types of ELT curricula—linguistic based, content-based, learner-centered, and learning-centered. Throughout the three volumes, the focus is on outcomes, that is, student learning. Features• Situated in current research in the field of English language teaching and other disciplines that inform it• Sample data, including classroom vignettes• Three kinds of activities/tasks: Reflect, Explore, and Expand

Автор: Murray
Название: Writing Essays in English Language and Linguistics
ISBN: 0521128463 ISBN-13(EAN): 9780521128469
Издательство: Cambridge Academ
Рейтинг:
Цена: 4435.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Written specifically to help undergraduate students of English language and linguistics develop the art of writing essays, projects and reports, this book is a comprehensive and very readable resource and contains numerous discipline-related examples, practice exercises and an answer key.

Автор: Ringrow
Название: The Language of Cosmetics Advertising
ISBN: 1137557974 ISBN-13(EAN): 9781137557971
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

Автор: Goddard Angela
Название: Language and Technology
ISBN: 0415604168 ISBN-13(EAN): 9780415604161
Издательство: Taylor&Francis
Рейтинг:
Цена: 3673.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This accessible textbook in the Routledge Intertext series is offers students hands-on practical experience of textual analysis focused on language and technology. Written in a clear, user-friendly style, it combines practical activities with texts, accompanied by commentaries and suggestions for further study.