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The Language of Cosmetics Advertising, Ringrow


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Цена: 6986.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Ringrow
Название:  The Language of Cosmetics Advertising
ISBN: 9781137557971
Издательство: Springer
Классификация:





ISBN-10: 1137557974
Обложка/Формат: Hardback
Страницы: 118
Вес: 0.32 кг.
Дата издания: 2016
Язык: English
Иллюстрации: 7 black & white illustrations, 14 colour illustrations, biography
Размер: 217 x 157 x 13
Читательская аудитория: General (us: trade)
Основная тема: Linguistics
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Дополнительное описание:
- Chapter 1: Beauty advertising in a cross-cultural context.- Chapter 2: Language, gender, and advertising.- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body.- Chapter 4: Femininity as a sensual identity.- Chapter 5: Scientised be



Evaluation in Advertising Reception

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
Рейтинг:
Цена: 4890.00 р. 6986.00 -30%
Наличие на складе: Есть (2 шт.)
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Express Series: English for Marketing and Advertising

Автор: Gore, Sylee
Название: Express Series: English for Marketing and Advertising
ISBN: 0194579182 ISBN-13(EAN): 9780194579186
Издательство: Oxford University Press
Рейтинг:
Цена: 603.00 р.
Наличие на складе: Нет в наличии.

Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.

Railway Photographic Advertising in Britain, 1900-1939

Автор: Alexander Medcalf
Название: Railway Photographic Advertising in Britain, 1900-1939
ISBN: 3319708562 ISBN-13(EAN): 9783319708560
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
Language of advertising

Автор: Goddard, Angela
Название: Language of advertising
ISBN: 0415278031 ISBN-13(EAN): 9780415278034
Издательство: Taylor&Francis
Рейтинг:
Цена: 3673.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between `reader` and advertisement.

Evaluation in Advertising Reception

Автор: Bullo
Название: Evaluation in Advertising Reception
ISBN: 1137350423 ISBN-13(EAN): 9781137350428
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Housework and Housewives in American Advertising

Автор: Neuhaus Jessamyn
Название: Housework and Housewives in American Advertising
ISBN: 1137347236 ISBN-13(EAN): 9781137347237
Издательство: Springer
Рейтинг:
Цена: 4191.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.


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