Evaluation in Advertising Reception, Bullo

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
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Цена: 4890.00 р. 6986.00 -30%
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Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Leslie Butterfield
Название: Excellence in Advertising: The IPA Guide to Best Practice
ISBN: 0750644796 ISBN-13(EAN): 9780750644792
Издательство: Taylor&Francis
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Цена: 11482.00 р.
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Описание: Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.

Автор: John Wilmshurst
Название: Fundamentals of Advertising
ISBN: 0750615621 ISBN-13(EAN): 9780750615624
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.

Автор: Kelly-Holmes
Название: Advertising as Multilingual Communication
ISBN: 0230217060 ISBN-13(EAN): 9780230217065
Издательство: Springer
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Цена: 11878.00 р.
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Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Автор: Blades
Название: Advertising to Children
ISBN: 0230252028 ISBN-13(EAN): 9780230252028
Издательство: Springer
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Цена: 12157.00 р.
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Описание: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Sheehan Kim
Название: Controversies in Contemporary Advertising
ISBN: 1452261075 ISBN-13(EAN): 9781452261072
Издательство: Sage Publications
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Цена: 17266.00 р.
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Описание: A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.

Автор: Spring
Название: Advertising in the Age of Persuasion
ISBN: 1137347171 ISBN-13(EAN): 9781137347176
Издательство: Springer
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Цена: 4191.00 р.
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Описание: Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.