Advertising in the Age of Persuasion, Spring

Автор: Tiwari S
Название: The (Un)Common Sense of Advertising
ISBN: 0761997369 ISBN-13(EAN): 9780761997368
Издательство: Sage Publications
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Цена: 3483.00 р.
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Описание: Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.

Автор: Taylor Timothy D.
Название: The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
ISBN: 022615162X ISBN-13(EAN): 9780226151625
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Автор: Lockwood
Название: Industrial Advertising Copy (RLE Marketing)
ISBN: 1138791067 ISBN-13(EAN): 9781138791060
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Автор: Tobias Langner; Shintaro Okazaki; Martin Eisend
Название: Advances in Advertising Research (Vol. III)
ISBN: 3834946494 ISBN-13(EAN): 9783834946492
Издательство: Springer
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Цена: 14673.00 р.
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Описание: ГЇВїВЅ Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.