B2B Brand Management, Kotler

Автор: Houston, Susan Bove, Lisa Anne
Название: Project Management for Healthcare Informatics
ISBN: 0387736824 ISBN-13(EAN): 9780387736822
Издательство: Springer
Рейтинг:
Цена: 10798.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.

Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri
Название: The Oxford Handbook of Public Management
ISBN: 019922644X ISBN-13(EAN): 9780199226443
Издательство: Oxford Academ
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Цена: 8395.00 р.
Наличие на складе: Поставка под заказ.

Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.

Автор: Perry, James L.; Hondeghem, Annie
Название: Motivation in Public Management
ISBN: 0199234035 ISBN-13(EAN): 9780199234035
Издательство: Oxford Academ
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Цена: 23562.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

Автор: Hayes, John
Название: Theory & practice of change management
ISBN: 0230210694 ISBN-13(EAN): 9780230210691
Издательство: Palgrave
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Цена: 4683.00 р.
Наличие на складе: Нет в наличии.

Описание: Third edition.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 8546.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Powell
Название: Management Science
ISBN: 0470530677 ISBN-13(EAN): 9780470530672
Издательство: Wiley
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Цена: 42027.00 р.
Наличие на складе: Поставка под заказ.

Автор: Lientz Bennet P
Название: Project Management
ISBN: 0230348491 ISBN-13(EAN): 9780230348493
Издательство: Springer
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Цена: 9642.00 р.
Наличие на складе: Поставка под заказ.

Описание: An ideal course text that helps students to identify, manage and solve problems that arise during the lifecycle of projects. This problem-based approach encourages students to develop analytical and problem-solving skills and to get a more complete understanding of the factors that contribute to project success.

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 6889.00 р.
Наличие на складе: Поставка под заказ.

Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
Рейтинг:
Цена: 6176.00 р.
Наличие на складе: Поставка под заказ.