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Key Account Management: The Definitive Guide, 3rd Edition, Woodburn



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Цена: 4157р.
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Автор: Woodburn
Название:  Key Account Management: The Definitive Guide, 3rd Edition   (Водбурн: Работа с ключевыми клиентами)
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 047097415X
ISBN-13(EAN): 9780470974155
ISBN: 0-470-97415-X
ISBN-13(EAN): 978-0-470-97415-5
Обложка/Формат: Paperback
Страницы: 496
Вес: 1.086 кг.
Дата издания: 21.01.2011
Серия: Business & management
Язык: English
Издание: 3rd edition, revised
Иллюстрации: Ill
Размер: 243 x 193 x 24
Читательская аудитория: Professional & vocational
Ключевые слова: Business & management
Подзаголовок: The definitive guide
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.



Understanding Management

Автор: Willman Paul
Название: Understanding Management
ISBN: 0198716923 ISBN-13(EAN): 9780198716921
Издательство: Oxford Academ
Рейтинг:
Цена: 2990 р.
Наличие на складе: Поставка под заказ.

Описание: This comprehensive introductory text explains the roots of the management field in the social sciences; and how it developed and why. Appealing to those with a broad interest in the area, this book will also act as a guide to the extensive literatures in the field for those wishing to go further

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 5196 р.
Наличие на складе: Поставка под заказ.

Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

WIE Global Marketing Management, 3rd Edition

Автор: Masaaki Kotabe
Название: WIE Global Marketing Management, 3rd Edition
ISBN: 0471451878 ISBN-13(EAN): 9780471451877
Издательство: Wiley
Цена: 4268 р.
Наличие на складе: Поставка под заказ.

Описание: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm's need to optimize its market performance on a global basis. Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.

Автор: Masaaki Kotabe
Название: Global Marketing Management 3rd Edition with Global Marketing Management System On-line Set
ISBN: 0471647896 ISBN-13(EAN): 9780471647898
Издательство: Wiley
Цена: 11781 р.
Наличие на складе: Поставка под заказ.

Magic Numbers for Sales Management - Key Measures to Evaluate Sales Success

Автор: Davis
Название: Magic Numbers for Sales Management - Key Measures to Evaluate Sales Success
ISBN: 0470821876 ISBN-13(EAN): 9780470821879
Издательство: Wiley
Рейтинг:
Цена: 1616 р.
Наличие на складе: Поставка под заказ.

Описание: Using descriptions and relevant examples from many of the leading companies, this book lets sales and marketing professionals learn relevant measurement and evaluation techniques which include: applying metrics to different phases of the selling process; and, key behaviors of the most successful sales people.

Brand Management

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
Рейтинг:
Цена: 5196 р.
Наличие на складе: Нет в наличии.

Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

More proactive sales management

Автор: Miller, William J.
Название: More proactive sales management
ISBN: 0814410901 ISBN-13(EAN): 9780814410905
Издательство: McGraw-Hill
Рейтинг:
Цена: 1616 р.
Наличие на складе: Поставка под заказ.

Описание: Avoid mistakes even great sales managers make - and get extraordinary results.

Proactive sales management

Автор: Miller, William J.
Название: Proactive sales management
ISBN: 0814414567 ISBN-13(EAN): 9780814414569
Издательство: McGraw-Hill
Рейтинг:
Цена: 2309 р.
Наличие на складе: Поставка под заказ.

Описание: Few sales managers are true managers, often falling back on the skills that made them great at sales. This book provides readers with a proven method for managing the sales process, as well as the salespeople. It is suitable for sales managers.

Key Account Management

Автор: Malcolm Mcdonald
Название: Key Account Management
ISBN: 0750662468 ISBN-13(EAN): 9780750662468
Издательство: Elsevier Science
Рейтинг:
Цена: 4488 р.
Наличие на складе: Невозможна поставка.

Описание: Analysing how key accounts work, this book creates the tools that readers need in the marketplace. It provides a picture of why KAM must be an important element of the corporate strategic plan. It also provides a hands-on approach with exercises and real-life case studies from which to draw insight.

Strategic market management

Автор: Aaker, David A
Название: Strategic market management
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 5889 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 6901 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Strategic Brand Management

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
Рейтинг:
Цена: 4485 р.
Наличие на складе: Поставка под заказ.


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